June 2nd saw the launch of the first E Commerce Expo North at the Hilton Hotel, Manchester. The event gave digital retailers, industry agencies and SEO Manchester companies the opportunity to view the latest products and discuss the newest techniques in the e-commerce arena.
theEword director’s Al Mackin and Tom Glass attended the event, accompanied by online marketing manager Mark Baker and copywriter Tom Mason.
theEword team at E Commerce Expo North 2009
The event saw over 35 exhibiting companies fill the Deansgate Suite of the Hilton Hotel. Notable businesses included Paypal, Adobe and British Telecom. Many organisations used E Commerce Expo North as a platform to showcase their latest products and tools, such as eye-tracking website software and social marketing applications.
The exhibition also hosted a series of conference talks during the day. The Google University seminars on Analytics and Adwords proved to be the most popular lectures of the event, while presentations on SEO developments, conversion rates and social marketing strategies were also well-attended.
Tom Glass, creative director at theEword, said:
"The exhibition was a great opportunity for theEword staff to discover the latest trends and developments in the industry . It was very nice to see an exhibition solely for Manchester SEO and digital companies."
Tom Mason, copywriter at theEword, said:
"Gina Deeble (head of interactive content at QVC UK) held a very interesting lecture on social commerce strategies. At theEword we specialise in bringing clients and customers closer together and it was interesting to discover how such a major brand is developing its social strategy.
"After the seminar, Gina and I had a discussion on social marketing best practices. As someone who works with clients on a number of social marketing campaigns, I was interested to hear about her experiences with the medium."