What Do Students Want?

Written by
Mimi Dlodlo
Published on
May 14, 2024

Ever wondered what students really want when it comes to finding the perfect place to live? 

We have, and that's why our latest 40+ page audience insight report dives into the decision-making factors and digital preferences of today’s student house hunters. 

This report focuses on three key areas:

  1. Decision Making
  2. Digital Behaviour
  3. Accommodation Experience

How we did it

We surveyed over a 1,000 students across the UK, who are either currently living in student accommodation or have done so previously.

The survey consisted of 26 questions, each allowing respondents to select up to three answers from each category, this was done to ensure we collected a comprehensive understanding of their perspectives and preferences.

Why This Report Matters

For PBSA marketers and operators, this in-depth report unlocks essential insights to help you thrive in a highly competitive student accommodation market. 

These insights will help you to:

  • Tailor offerings that resonate with student needs.
  • Develop targeted marketing that connects authentically.
  • Enhance the student living experience.

Key takeaways:

1. Decision Making

  • Parents and guardians have a significant influence on students' housing choices.
  • As costs rise, students are scrutinising accommodation costs and adjusting their budgets accordingly.

2. Digital Behaviour

  • Snapchat and TikTok are challenging the more dominant platforms for researching student accommodation.
  • Authentic video content strongly influences students' decisions.

3. Accommodation Experience

  • Social events are the most important building service for students. 
  • Poor communal areas and smaller than advertised rooms are cited as the main factors contributing to a negative experience.

Download the 2024 UK PBSA Marketing Report