‍ TOP VOICES OF
‍PROPERTY MARKETING 2025.‍

Marketing Director, VervLife & Homes for Students

Dave is a marketer with over 15 years’ experience across in-house and agency environments. He’s passionate about innovation, leveraging advanced marketing technologies that deliver measurable results in highly competitive markets. At Homes for Students, he has been instrumental in innovating and changing the way they reach customers and residents. His commitment to pushing boundaries, challenging conventions, and delivering quantifiable outcomes has earned him a reputation as a transformative force in the property marketing landscape. Dave is also a member of the MarTech Advisory Board and is a judge at the UK Social Media Awards and both the UK and Global Digital Agency Awards.

Director, Brand & Commercial Growth, Greystar

Jennifer is a strategic leader with 15 years of experience driving brand growth and market expansion across multiple sectors globally. She has successfully launched over 40 brands and led large-scale digital transformations, delivering both immediate impact and sustainable long-term growth. Jennifer plays a key role at Greystar, overseeing market expansion, brand strategy, and customer experience across Europe. She has driven significant revenue growth, improved operational efficiency, and implemented highly successful data-driven marketing strategies. Recognised for her collaborative leadership, she regularly shares industry insights on LinkedIn, offering reflections on market trends and her experiences at key industry events.

Global Marketing Director, Yugo

An award-winning senior executive with experience spanning global hospitality and student living brands, Kasper currently serves as Global Marketing Director at Yugo. He has worked across multiple international markets, bringing a global perspective to marketing challenges and opportunities. While digital acquisition is a key strength, Kasper’s core competencies include campaign strategy, brand management, and corporate communications. His strategic approach balances profitability with market leadership objectives, consistently driving measurable business outcomes through comprehensive, data-driven marketing strategies. Throughout his career, he has demonstrated a remarkable ability to grow successful teams that grow alongside the brands and businesses they serve.

Head of Marketing, Placefirst

Kirsty specialises in brand and engagement within the property sector. As Head of Marketing & Communications at Placefirst, one of the UK’s leading build-to-rent property developers, she brings over ten years' experience in property marketing, helping to drive the company's mission to enhance the quality of life for its residents across the North. Kirsty leverages her extensive property sector experience and passion for meaningful community engagement to balance strategic marketing with purposeful community building. Under Kirsty's leadership, delivering greater single-family housing options in high-population areas remains a priority, responding to the need for sustainable, community-oriented urban housing solutions.

Sales and Marketing Director, Untold Living

With over a decade of experience in the Later Living sector, Lex is the Sales and Marketing Director at Untold Living. His career spans business development, operations, marketing, and sales, with a focus on driving growth and innovation in retirement communities. Amidst a growing shortage of suitable housing options for older people in the UK, Lex champions the development of high-quality, purpose-built later living accommodation. A respected thought leader, he regularly shares valuable insights and emerging trends through LinkedIn, podcast appearances, and speaking engagements. Lex is dedicated to advancing operational excellence, refining sales strategies, and fostering vibrant, integrated retirement communities that truly enhance residents' lives.

CMO, Nido Living

Named “Woman of the Year 2023” at Property Week’s Inspiring Women in Property Awards, Suraiya has been a vocal advocate and an inspiration for women in the PBSA sector by actively mentoring emerging talent and fostering greater inclusivity across the industry. With over a decade of experience in PBSA marketing, Suraiya brings a deep, cross-functional understanding of the sector. Beyond her strategic expertise, she is recommended by her peers for her unparalleled work ethic, leadership, and ability to inspire high-performing teams. Whether she’s launching new brands or speaking on industry panels, Suraiya remains at the forefront of innovation in PBSA marketing.

Head of Shared Ownership Marketing, Sage Homes

A specialist in shared ownership marketing, Sarah has 25 years of experience in the residential property sector. As a highly experienced Head of Marketing, Sarah leads a results-driven team focused on delivering customer-centric, data-led marketing campaigns. Sarah excels in project management, lead generation, and market insight. She oversees the marketing of the UK's highest volume of new-build shared ownership properties, successfully selling the majority off-plan. Sarah's commitment to driving growth through innovation and strategic execution is evident in her consistent results.

Associate Dr. Marketing & Communications, Dandara Living

With over 20 years of property marketing experience, Angela is a creative marketing strategist who has excelled in brand marketing, placemaking, and communications across a range of property sectors, including mixed-use regeneration, residential development, and commercial assets. Known for her innovative approach, Angela fosters collaboration across key stakeholders to deliver tailored brand strategies. Angela is one of the most respected voices when it comes to knowing how to create thriving places, demonstrating time and again how to deliver brand strategies and marketing plans for assets across the property sector. 

Head of Marketing, aparto Europe

Tara is a seasoned marketing leader with over 12 years of experience driving business growth for global companies. As Head of Marketing at aparto Europe, Tara specialises in brand development, strategic marketing campaigns, and consumer engagement across the PBSA sector. Known for her strong negotiation skills, creativity, and tenacity, she brings a results-oriented approach to her work. A strategic communications professional, Tara spent nearly a decade in consumer marketing, specialising in the fashion and beauty sectors before joining Hines just over five years ago. Her core strengths span strategic PR and communications, digital marketing, media relations, team leadership, negotiation, and market positioning, making her a versatile and highly effective leader.

Co-Founder of The Property Marketing Strategists

With over 20 years’ experience in the property marketing sector, Sarah is the Co-Founder and Director of The Property Marketing Strategists. She has worked across multiple sectors, including PBSA, BTR, Co-living, and residential development. Sarah is recognised for delivering data-driven and innovative marketing strategies and solutions to clients. In addition to her consultancy work, Sarah co-hosts Housed – The Shared Living Podcast, providing insights into shared living trends and is a top voice at industry events. Her contributions have earned her accolades such as being named a Property Week Trailblazer in 2020.

Managing Director, Maddox Noel Estate & Letting Agents

With over 25 years in the property industry, Ann brings extensive expertise across PBSA, residential sales, lettings, new-build developments, and property management. Specialising in business development and operations, her comprehensive and specific knowledge guides clients through property market complexities. A respected industry voice, Ann regularly speaks at sector events and shares valuable market insights on LinkedIn, analysing trends and addressing industry challenges. Beyond real estate, Ann is a fitness enthusiast, promotes an alcohol-free active lifestyle, and serves on the Board of Trustees for Coffee4Craig, a charity dedicated to supporting homeless individuals.

Managing Director, Resi Consultancy & Student Housing Consultancy

Dan is Founder and Managing Director of RESI Consultancy, a pioneering firm delivering consultancy and advisory services across PBSA, BTR, Co-living, and Later Living sectors. With over a decade of industry experience, he offers deep residential property expertise, providing strategic guidance to investors, operators, and developers on operational best practices, ESG, and asset management. A respected advisor, speaker, and podcaster, Dan regularly shares valuable insights on LinkedIn and engages audiences through thought-provoking discussions, establishing himself as a leading voice in the property sector.