May 5, 2017

Snapchat Marketing: How to use Snapchat geofilters

With Facebook, Twitter and Instagram already a part of your busy marketing workload, do you..

March 1, 2017

9 Great Content Marketing Campaigns Targeting British Families

So many brands are competing for the attention of parents today, it can be hard to stand out and..

December 22, 2016

Recruitment: How technology is changing the way agencies work

Thanks to the success of LinkedIn and online job sites, the majority of the recruitment industry..

October 21, 2016

Digital Marketing Training: All Killer, No Filler

Finding the right marketing training can be tough. Finding the time to actually fit this..

September 14, 2016

What is Great PR?: A Journalist's Perspective

Paul Hirst, Sports Reporter for The Times, gives a fascinating insight into what makes great PR,..

September 7, 2016

Creating Content with Your Audience in Mind: It’s Not One-Size-Fits-All

You might think content marketing’s a breeze – all you need to do is write a couple of blogs and..

August 24, 2016

Targeting Customers at Key Life Events

Leads and conversions are key to business growth and success. All companies strive to achieve..

August 19, 2016

Recruitment: 5 content marketing ideas to help you hire candidates

Recruiting the right person for a job vacancy is extremely difficult. That’s because hiring..

August 3, 2016

Onsite content: how to write copy that converts users

Your website’s copy has to read nicely if you want to stand any chance of engaging visitors...

July 19, 2016

How Pokémon Go can benefit your Local Business

It's an understatement to say that Pokémon GO is popular at the moment; the app is trending..

July 14, 2016

What is the value of outreach and online PR?

“I can’t see the value of this outreach activity.” How many times have you heard this sentence?..

July 6, 2016

Four Tools Marketers Can't Live Without

Given the ever evolving nature of their industry, it's no surprise to find that marketing..

June 22, 2016

Why you should repurpose your best content

The art of creating readable, informative and exciting content is not an easy process; it takes..

June 8, 2016

The best examples of content marketing in the property industry

According to Placester, 90% of all real estate buyers use the Internet when searching for..

May 24, 2016

How to develop creative B2B content

Working in business-to-business (B2B) marketing can seem like a pretty raw deal at times – if..

May 11, 2016

Why content marketing is worth the effort

Content marketing. That seemingly omnipotent realm that marketers can’t stop banging on about...

May 5, 2016

Creating a House Style For Your Content: Why & How?

As regular readers of theEword blog will know, our content is written by many different..

April 26, 2016

How destination brands can utilise user-generated content

If you’re a marketer, you’ll know that creating and publishing digital content can be..

April 7, 2016

USP: Why you need one and how to nail it

So you’ve run a small business quite successfully for a number of years and you love your brand,..

March 24, 2016

The content marketing cheat sheet

You’ve probably heard it a thousand times before that content is king. In fact, it even got..

March 8, 2016

Content marketing is simply storytelling for the digital age, right?

It’s 100% likely that you’re reading this blog on a phone, tablet or computer. And if you’re sat..

February 24, 2016

Choosing the right digital agency

A strong digital agency can play a key role in the success of your online marketing activity...

February 4, 2016

Annoying business buzzwords that deserve to go in the bin

Buzzwords. Bleugh.

As a starter for 10, let's circle back to the actions from our last catch up and..

January 20, 2016

Destination Campaigns: 6 Ways To Talk To Your Audience

  

One of the most interesting things about the travel industry is its reach – everybody,..

January 19, 2016

Digital Diet Tips For 2016

January starts in a similar vein every year, promises of eating right, hitting the gym and..

December 8, 2015

Digital Content: saying the right things at the right time

Producing and sharing the right digital content requires a solid understanding of your audience..

October 13, 2015

How to get local search friendly

Half an hour on the internet is enough to explode most people’s sense of geography – with just a..

September 30, 2015

My first month as a relationship manager

What makes a good relationship? Trust? Communication? Mutual respect? Bringing your other half..

September 24, 2015

How You Can Take Customers There with PPC

You’re really proud of your company – regardless of what your business does, imagine for a..

November 30, 2010

Pitching your press release a line-by-line email guide

Knowing how to pitch your press release by email is a vital skill for any press officer...