Upstarts look to topple Facebook

Sites look to target Facebook's limitations

The next batch of social networking websites have Facebook's position as industry number one firmly in their sights. Undaunted by the 400 million user base achieved by Facebook, portals like Pip.io and UmeNow believe they can exploits Facebook's limitations and usurp the company to become social media leader.

Pip.io works in a similar way to Facebook, but with the exception that users can keep their information more private. It allows members to send messages and post status updates, and has so far attracted 20,000 registered members. Co-founder Leo Shimzu told The New York Times that this is "the perfect time" to zoom past Facebook.

He said: "People are starting to understand the limitations of Facebook while we

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