Manchester Twitter Report published


Manchester Twitter Report launched

Online marketing agency theEword has published a major new study that sheds light on how Manchester uses Twitter.

Our Manchester Twitter Report compared and contrasted the performance of official Twitter accounts across eight categories; not for profits, nightlife, leisure services, business, retail, culture, organisations and news and media all went under the microscope. Each profile was scored on engagement, popularity and involvement within the community, before being awarded an overall ranking. It is the first time that Manchester Twitter accounts have been analysed in such detail.

Nightlife tops Manchester Twitter Report

A number of social media marketing trends have emerged from the Manchester Twitter Report. Nightlife was the best performing category overall (86 points), followed by leisure services (67.2 points). But there was a big surprise in store for news and media organisations, which ranked bottom in the study (34.1 points), narrowly behind not for profits (35.9 points). Meanwhile, the coveted award for best Manchester Twitter account went to nightlife venue Walrus Bar (147.1 points).

Tom Mason, social media manager at theEword and author of the Manchester Twitter Report, said: "Social media marketing helps build brand awareness, enhance customer loyalty, increase conversions, promote special offers and much more. However, many organisations still have room for improvement. Official accounts often make basic mistakes such as lacking personality, lapsing into unprofessionalism, straying off topic and failing to mix up the scheduling of tweets."

theEword will be publishing snippets and answering questions about the Manchester Twitter Report throughout the week. To join in the conversation, follow theEword on Twitter and check out the official Manchester Twitter Report hashtag #mcr_twitter.