Two thirds of the UK uses Facebook
Facebook has announced that 27 million people in the UK now have a page on the site, and 19 million of those accesses it using their mobile device. The total figure equates to around two thirds of the population.
Statistics presented by Facebook paint a picture of the average user. They also deal with advertising on the site, and how the average user responds to this:
- 51 per cent are women
- The average number of Facebook friends is 130
- A quarter are under 25, while they have been overtaken by the over 50s, who now make up 30 per cent of users
- 71 per cent of smartphone users check Facebook every day
- 62 per cent use the site while watching television
The social network reported that the average British user spends seven hours a month on its site, four times greater than anywhere else online.
The most interesting findings suggest that the power of advertising on Facebook could now be on a par with television. Facebook claims the influence of its advertising has inspired 23 per cent of users to try a new restaurant or bar, 36 per cent to listen to new music and 37 per cent to ask about new product recommendations.
It has been preparing to target the high number of mobile users for a while, testing its own mobile ad network in September of last year.
Guardian suggests loss of UK users
In contrast to Facebook's claims, the Guardian reports that social media monitors SocialBakers found UK users fell by 600,000 in December.
This would mean the UK was the only one of Facebook's top ten territories to see a fall during the festive period, adding fuel to the fire of those speculating the site's popularity may have peaked on our shores.
Daniel Nolan, managing director at theEword, said: "Facebook appears to think its UK fortunes are as good as they ever were, but the research from SocialBakers may indicate otherwise. However, no matter which way you look at it, Facebook still has more than enough users to continue pushing up its advertising revenue."