The Facebook App Centre
Facebook has introduced an App Centre, where its members can browse apps that are highly rated by their friends.
The Facebook app store is set to include around 600 popular and upcoming apps. Facebook members will be able to view a personalised list based on what their friends most use. They will also be shown recommended apps that are tailored to their tastes based on their previous Facebook activity.
The Facebook App Centre will only contain apps that have been well received by their users. Matt Wyndowe, games product manager at Facebook, said: "It only lists high-quality apps, based on feedback from people who use the app." The exclusive selection of top quality apps could result in people turning to Facebook when searching for a popular or trending app.
A recent report conducted by Reuters and Ipsos has found that 35 per cent of Facebook members have become less engaged with the social network over the last six months. Meanwhile, only 20 per cent have increased their time on the site. The new App Centre could be an attempt to keep people engaged with the social network as the new store gives members more of a reason to stay on the social network.
Daniel Nolan, managing director at theEword, said: "The introduction of the Facebook app store could help to increase the amount of time members spend on the site. As recommendations are from friends, people are more likely to trust the review and become intrigued by the app."