You've been at theEword for a week now. How are you finding it?
Really great. Everyone is very friendly and I'm fitting in really well.
Well, we try. What are you doing for us here at the company?
I'm the new online marketing assistant. I'm helping Mark Baker and Rachel Holce with a variety of PPC campaigns. I'm also assisting with the link building for a number of clients.
Excellent. Do you have a background in marketing?
Yep. I've been working in-house for three-or-so years. I wanted to work with an agency for quite some time, so I was delighted when theEword invited me to become part of the team.
What do you want to take from the role?
The amount of PPC and online marketing knowledge Mark [Baker] has in his head is quite intimidating, so really, I want to learn as much from him as possible.
What do you think the best thing about working in online marketing is?
I enjoy the real-time statistics. I always want to see how a campaign is progressing over time – it's not something that can easily be judged if you're doing an offline promotion.
We've heard you're quite good at karate. Should we be scared of you?
I'm a black belt; I've been training since I was three. My love for the Karate Kid was my inspiration.
Right. But can you catch a fly in a pair of chopsticks?
I haven't so far.