Google Zeitgeist 2011
Apple claimed two of the top five places in Google's list of the UK's fastest rising searches in 2011.
The elusive 'iPhone 5' - whose unveiling was widely expected earlier this year until the iPhone 4S came out instead - came in second on the Google Zeitgeist 2011, while the 'iPad 2' was fifth. Unsurprisingly, the 'Royal Wedding' topped the chart, while the 'FIFA 12' game and daily discount site 'Groupon' completed the top five.
Meanwhile, the latest Google Zeitgeist also demonstrates a significant gender bias on some search terms. Nine of the top ten celebrities searched for on Google were women, with Kim Kardashian topping the list and Ricky Gervais the only one bucking the trend.
Celebrity ups and downs
Commenting on the results, a Google spokesman said: "As usual, search is helping people satisfy their appetite for celebrity pictures and salacious gossip - and this year is no different, with Kim Kardashian and Rebecca Black coming to the fore and Ricky Gervais the only man gatecrashing the female-dominated top 10 celebs list."
Mark Baker, online marketing manager at theEword, added: "The Google Zeitgeist gives online marketers a fascinating insight into the mindset of UK search users. While it's always entertaining to hear about the latest ups and downs in the celebrity world, the fact that Apple notched up two of the five fastest rising search terms shows that its legendary hype machine is as strong as ever. This bodes well for the future of new devices like the iTV and the iPhone 5."
Here is the complete list of the UK's top ten fastest rising searches in 2011:
NB: If you're an Apple fan (or need to buy a present for one), we're giving away a copy of Steve Jobs: The Exclusive Biography on Twitter today - check out #theEwordXmas for details.