Meet the new musician set to revolutionise music technology
The way music fans listen to their songs might be about to change dramatically. This is the hope of new artist Gwilym Gold and his musical innovation 'Bronze'.
Gwilym Gold is launching a solo career after previously being part of band Golden Slivers. He thought up the idea for Bronze several years ago, and the vision becomes a reality with the launch of his first album today. Bronze is described on on its website as "a new music format, that can transform and manipulate a song to create a unique version on each listen".
The technology behind this idea was developed by Gold alongside his producer Lexxx and scientists from Goldsmiths University based in London. It allows every element of the song to be completely 'free', creating an infinite number of possibilities. The way a verse sounds the first time you listen to a song will be totally different on the second play, sometimes not even being present at all.
When you download music with Bronze, you are not downloading simply a song but a collection of verses, chords, sounds and beats which transform each time to play a song. If you and a friend both bough the album and listened to it at the same time, the music that each of you heard would be different.
The biggest change to online music since iTunes
While Gwilym Gold's album is currently the music available in this format, he is reportedly speaking with many other artists about releasing music on the Bronze system. It is certainly early days for this exciting system, but some believe it could result in the biggest challenge to iTunes online supremacy since Spotify. The prospect of ever evolving music is certainly an intriguing one and Gwilym Gold is confident he is on to something special. With releases for Apple, Android and PC coming soon, Bronze looks set to make a big impact on music over the next year.
Kleon West, business development manager at theEword said "This could be huge news for everyone who listens to music. The idea of having a constantly evolving music collection is a fascinating one, and I will be following the development of Bronze closely".