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Student Accommodation Marketing

What Do Students Want?

Explore the PBSA booking journey across the marketing funnel with insights to attract, convert, and retain student accommodation residents.

Digital Marketing Strategy & Execution

theEword Wrapped 2024

Discover theEword’s incredible journey through 2024! From standout campaigns and six new client wins to team growth and celebrations, explore how we pushed boundaries in property marketing and set new standards for success.

Residential Property Marketing

Decoding The Midlands Property Market: Key Insights for Property Marketers

Stay ahead in the Midlands property market with actionable insights from audience analytics

Residential Property Marketing

Property Marketing Has Changed: Here’s Everything You Need to Know

Discover how property marketing has evolved and what you need to know for 2025

Student Accommodation Marketing

Your Guide to Marketing to Spanish Students

Discover the driving factors behind Spanish students' PBSA preferences and how to market to them

theEword launches new insight offering

New property marketing insight series from theEword

Property Marketing

Student Accommodation Marketing

Listening to the student voice with CallRail

An overview of our highly successful CallRail implementation for Yugo UK

Student Accommodation Marketing

What Do Students Want?

An overview of our PBSA research that focuses on student preferences, digital behaviour and accommodation experiences.

Property Marketing

Property Marketing 2024: Five things to get right

The five key elements of a successful property marketing campaign in 2024

Property Marketing

Lower your Cost Per Lead with Smarter Property Marketing

How to lower the cost per lead of your property marketing by deploying a smarter digital acquisition strategy

Digital Marketing Strategy & Execution

Why chatbots are the future of property marketing

How can chatbots help property companies reduce their cost per acquisition

Student Accommodation Marketing

TikTok vs YouTube: our top five takeaways

Read an overview of our research that covered hundreds of students related to their TikTok and YouTube usage

Property Marketing

Property marketing: advice for new developments

How to create a digital marketing strategy for brand new property developments

Property Marketing

Why we’ve built another startup (and why it’s PropTech)

Read about the new technology that we've built to support property companies

Property Marketing

Create a great virtual viewing landing page: top tips

The key elements of a high-performing virtual viewing page