Our Process.

High-performing campaigns and strong relationships don't just happen. It takes time, investment, passion & love. We've been perfecting this approach for eighteen years.

Here's how we do things...

EXPLORE

Can you be close to something and not fully understand it? 

If you're not always talking to your customers then the knowledge gap around what they truly feel and need widens every day. Assumptions creep in, and your strategy veers off course.

Our Discovery process is designed to help you understand who your customers really are, what they think and feel and what makes them tick.

We’ll discover your marketing opportunities through a full internal and external review of current performance, market trends, competitors and your potential customers.

We’ll also define goals, understand your preferred ways of working, and the needs of your stakeholders.


MARKET RESEARCH
01

When we start out it's critical that we engage with your customers, and we do this across a number of different touchpoints. Our research approach has evolved over the years to encompass focus groups, customer interviews, surveys, desk research and several other key tactics that help inform our understanding of your audiences, as well as how we can reach them.

COMPETITOR ANALYSIS
02

Competitor analysis is a crucial component of any digital strategy, offering valuable insight into the competitive landscape, while helping us to identify opportunities and claim the space where we believe your business can thrive. 

DISCOVERY WORKSHOP
03

Part of launching a successful digital strategy is bringing everyone along on the journey and that’s why we gather insight and opinion from a variety of stakeholders in your business in the planning stage.

Our workshops are designed to spark new conversations and reveal the hidden gems that get to the bottom of your brand.

STRATEGY SIGNOFF
05

A great digital strategy is built in collaboration with you, and our approach includes you at every stage. That means that when we deliver your final strategy there are no surprises, just a single, joined-up strategy that's focused on your goals.

ENGINEER

We’ll turn the wealth of data from our Exploration phase into a strategy that aligns with your goals and fits with your KPIs. We’ll create deep buyer personas, content pillars and buyer journeys and use multi-layered targeting to increase awareness of your brand.

CREATIVE CONCEPTS
01

We’ll brainstorm the big idea, the creative concept that will bring your brand to life. We’ll develop your messaging, content and visuals to engage and motivate your audience.

MEDIA PLANNING
02

Taking a digital-first approach, we’ll explore every channel and build a comprehensive content plan that capitalises on your industry’s seasonal flux and seizes the important moments in your customers' lives.

KPI ALIGNMENT
03

How do we measure success? Which metrics are important? We’ll align on the most meaningful KPIs to ensure our efforts are measured and support your goals

TRACKING & TAGGING
04

Data drives all of our decisions. We’ll implement tracking across your websites and set up your reporting to ensure that we will all have a transparent view of performance once your campaigns go live.

EXECUTE

This is where our strategy comes to life.

Ads are showing, leads are being generated; this could feel like an “end point”, when in fact, we’re just getting started.

We’ll serve content to the right audience, with the right message, at the right time by using effective digital tactics and advanced targeting to engage potential customers that have a high likelihood of converting.
TESTING, TESTING
01

Before we execute your campaigns we test creatives, audiences, messaging and platforms - and the overall user experience - all the way through to your website, to get the best possible results.

ASSET TUNING
02

We’ll fine-tune your messaging and creative assets, before building your campaigns across the platforms outlined in our strategy.

ANALYTICS STACK
03

As an integrated digital agency, how we collect and combine data is fundamental to how we analyse it. An effective analytics stack results in better-quality data and better informed decisions.

LAUNCH AND LEARN
04

Your campaigns are live! And now it’s time to learn. Taking the foundation of data we initially gather, we make creative, messaging, and targeting adjustments to deliver the most effective performance.

EVALUATE & 
EVOLVE

We analyse data, trends and performance metrics to influence future activity, deliver additional growth, improve conversion rates, make campaigns more cost efficient and improve user behaviour.
INTEGRATED OPTIMISATION
01

Our integrated approach means we proactively optimise and redistribute budget across channels, delivering maximum efficiency in terms of spend. We’re not afraid to refine the channel mix, tweak the messaging or creatives; if something isn’t performing, we quickly evaluate and adjust.

DATA ANALYSIS
02

It's not hard to gather data, what's important is the value you place on interrogating it. We analyse data across all of your platforms, identify patterns in performance, and generate meaningful insights and actions.

BESPOKE REPORTING
03

We tailor every report to the stakeholder and market, providing data and insight that's important to you, the rationale behind the strategy and recommendations for the days, weeks and months ahead.

AUTOMATIC EVOLUTION
04

Incremental daily improvements make all the difference to digital performance. We don’t take our eye off the ball, in fact a large part of our on-going tasks are centred around adjustments based on the data we're capturing.

We call this automatic evolution because for you, the client, this happens silently in the background. Our clients can sleep easy knowing that we'll be making the changes needed.