Leaders in Leisure Digital Marketing.

Your Expert Leisure Marketing Agency.

We know Leisure Marketing.

From attractions to venues to locations, we generate outstanding results for our leisure clients. Our sector knowledge gives you an edge.

We help you generate more footfall

We manage your marketing strategy from the initial Awareness stage, through to the final Action stage.

We discover your ideal customers, we create campaigns to engage them and we manage the retargeting and email automation that moves people through to a booking or reservation.

We create assets, emails and messaging that guide customers through the process, eliminating the periods when individuals can become disenfranchised or forget about your business.

That means more customers become actual visitors.

Bridge the offline-online divide

Our advanced marketing techniques help you bridge that gap between offline footfall and online marketing. From creating engaging campaigns that digitally draw people into your business, to deploying technology to track footfall and attribute it to digital campaigns, we'll help you make sense of online and offline footprints.

We make more of your marketing spend

Using advanced targeting and messaging means that your budget will go further. Your goal isn't to spend your budget, or to reach a certain number of potential customers, it's to hit a target of leads and sales.

We create deep buyer personas, map out the content and messaging that they will engage with, and then use multi-layered targeting to increase awareness of your business.

The end result is a marketing strategy that reaches those that are highly likely to convert.

We integrate with your team and agents

We'll build a strong relationship with you, your team, stakeholders and your sales agents. By ensuring that insight and knowledge flow between all the parties we're able to create even better campaigns.

We take part in all key meetings, and create a feedback loop between ourselves and the team who close sales.

Our reporting process is customised to your requirements. Our reporting systems allow near-realtime feedback on campaign and lead data, and we're able to integrate our data-sets with your CRM.
"theEword have massively added value to our business through creative ideas and strategies that support our website sales. In two years we've seen our online revenue grow by 49% for SEA LIFE Blackpool and 45% for Madame Tussauds Blackpool."

Rebecca Parr, Merlin Entertainments

Leisure clients we've supported.

Merlin logo Aspro Parks logo dwell logo Genting logo IGT logo

Why we're different.

Discovering who your customers really are makes the difference between a good campaign and a great campaign.

Before we start creating your digital strategy we build your audience profiles, content pillars and buyer journeys through our deep discovery processes. You'll learn more about your targets and we'll create and execute on a digital marketing strategy that's laser focussed.

And that's what makes us different. We create better campaigns by building deeper insights which leads to great results.

Insight & Data

We help you make sense of all of your data. We turn disparate data sources into readable reports and understandable insight. That means you, your team and the stakeholders can understand performance easily.


Your digital strategy is deployed across the paid and natural channels that your audiences exist on. The right channels, with the right messaging, at the right time. All created to align with your audience profiles and buyer journeys, and to deliver great results.


Success comes from hard work. From our focus on deep-discovery to our internal processes and the team we create around your projects, delivering high-performing campaigns is what we do.

Our latest Leisure blogs.

Have an informal conversation with one of our marketing experts.

Setup a thirty minute introduction call with one of our team. We'll tell you more about theEword and our approach, and we'd love to hear more about your business.