What we do.

We build and execute digital marketing strategies that are driven by discovery and data. Our teams create business growth across all natural and paid channels, with their work underpinned by detailed audience analysis.

Paid Media

Paid Media traditionally encompasses PPC (Paid Search), Paid Social and Display Networks (including re-targeting). What's untraditional about our approach is the way we blend the channels together to drive conversions.

We run your campaigns as if they were our own, constantly adjusting and optimising campaigns to bring you the highest performance. Creating fluid media budgets that we can quickly shift between channels allows us to focus on your most critical KPI: Return On Investment.

Each paid channel has it's place, and our channel blend is focused not just on conversions but on awareness that drives conversions.
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Discovery and Audience Profiling

We start your digital campaigns by discovering who your digital customers are, where they spend their time online and what messages appeal to them the most.

Whether you're new to digital, or you're looking to take your campaigns to the next level, our Discovery-first approach will bring you insight that's useful beyond just your digital campaigns.

We turn those audience and content insights into a flexible digital marketing strategy. One that is based on sound research but that can adjust quickly based on performance and on market changes.
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Paid Search (PPC)

Paid Search allows you to target high-intent prospects: potential buyers who are actively searching for your services.

Our approach is to align your paid search campaigns with your target audiences, using content and targeting to ensure that your media spend is going on the people who are highly likely to convert, not just those that are in-market.

We monitor and optimise your campaigns to ensure that you're getting the most value for your money, and all focussed on your primary KPIs.
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Content Marketing

We understand the impact of content and how to craft text, video and imagery to speak to your audience and drive conversions. There are more channnels and more formats to publish your content within.

We'll create long, short and micro-form content that excites and interests your audience, and moves them along the buyer journey. The words, images and video that we generate will be in your tone of voice, and adhere to your brand guidelines.
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Paid Social

The social landscape is constantly changing, with new channels and ad formats, along with a constantly maturing audience.

Our approach to paid social marketing is to create enagaging campaigns that align with your target audiences and with messaging that speaks to each segments requirements.

A successful paid social campaign is based on great creative, and a deep understanding of how each platform works.

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Natural Search (SEO)

Natural Search (SEO) is a medium-to-long term strategy to drive visitors who have a higher intent.

It now compasses far more than optimising against a particular keyword - it's about creating rich and engaging content that is looked upon favourable by the search engines, and the users who visit it.

Technical SEO is as important as it's every been. We'll optimise your online properties, making them more efficient and more interesting to the search engines.
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Our Approach

Explore

We start by discovering. We work with your team to build out your goals and KPIs for your marketing strategy, then conduct a full internal and external audit. We run an interactive discovery session with you to form buyer personas and content pillars.

Engineer

We turn the wealth of data from our Exploration phase into a digital marketing strategy that aligns with your goals and fits with your KPIs.

Execute

We put your brand in front of the right audience, with the right messages at the right time by using effective digital tactics to engage the consumers that have a high likelihood of converting.

Evolve

We analyse data, trends and performance metrics to influence future activity and deliver additional growth, and improve user behavour.

The brands we've supported.

Latimer logo Glen Dimplex logo Merlin logo Essential Living logo Young LDN logo Manchester University logo MMU logo The Student Housing Company logo Teapigs logo Aspro Parks logo Bruntwood logo LPC living logo Mears logo homes4u logo dwell logo FEC logo Fike logo Genting logo IGT logo Ecolab logo
"theEword are truly professional – they listen, analyse your needs, develop a plan, advise you, and produce results without killing the budget. They have done great work for our brands in UK, Ireland, Germany and Dubai, increasing the awareness worldwide.."

Zain Akhtar, The Student Housing Company

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