What we do.

We build and execute your digital marketing strategy using discovery and data. Understanding who your customers really are and where they spend their time online is the foundation of a high-performing digital campaign

1. Explore

We start by discovering. We work with your team to build out your goals and KPIs for your marketing strategy, then conduct a full internal and external audit. We run an interactive discovery session with you to form buyer personas and content pillars.

Key focus
Discovery & Insight
Marketing Knowledge
Digital Audits

2. Engineer

We turn the wealth of data from our Exploration phase into a digital marketing strategy that aligns with your goals and fits with your KPIs.

Key focus
Digital Marketing Strategy
Media Planning
Concept generation & Ideation

3. Execute

We put your brand in front of the right audience, with the right messages at the right time by using effective digital tactics to engage the consumers that have a high likelihood of converting.

Key focus
Paid Media
Natural Search (SEO)
Content Marketing
Social Media

4. Evolve

We analyse data, trends and performance metrics to influence future activity and deliver additional growth, and improve user behavour.

Key focus
Tactic Optimisation
Real-time reporting
Tracking and Stack optimisation
User Journey optimisation

Our service highlights

Paid Social

Building a successful paid social strategy starts with your buyer profiles and then mapping the stages of the buyer journey.

Understanding who we target, and at what point their journey we can influence them, will lead to the right creatives and channel mix.

Tracking Audit & Fixes

Your analytics stack is critical, so we make sure it's fit for purpose, efficient and we validate and confirm data accuracy.

We review your system of record (usually Google Analytics) and deploy event and goal tracking, testing data inflow at each stage.

Discovery & Audience Profiling

Good campaigns begin with research, Great campaigns start with a full discovery and profiling process.

Truly understanding your potential customers leads to better content, targetting, and great results.

Natural Search

"theEword are truly professional – they listen, analyse your needs, develop a plan, advise you, and produce results without killing the budget. They have done great work for our brands in UK, Ireland, Germany and Dubai, increasing the awareness worldwide.."

Zain Akhtar, Global Student Accommodation

What we do.

1. Explore

2. Engineer

3. Execute

4. Evolve

Our service highlights

Paid Social

Tracking Audit & Fixes

Discovery & Audience Profiling

Natural Search

The brands we've supported.

Let's talk about how we can help you

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Learn more about theEword.