Digital Marketing Strategy and Execution

The challenge

In this campaign, our aim was simple. We were asked to use our digital expertise to help sell tickets, increase footfall and improve brand awareness for a host of ASPRO’s tourist attractions.

Key objectives

Increase website visitors, social engagement and ultimately ticket sales.
Create and deliver a fully-integrated, creative marketing strategy that hit the above KPIs.
Diversify and improve ASPRO’s online presence on both owned and borrowed media.
Improve ASPRO’s website tracking and analytics to monitor and improve performance.

Our approach

As destination marketing experts, we knew exactly how to handle this challenge.

We set about creating a marketing strategy that would see ASPRO’s amazing attractions be brought to life online in a way that excited site visitors as much as one of their bare-knuckle rides.

High quality content

We performed a range of tasks to improve ASPRO’s sites such as performing content audits, optimising all metadata with detailed page plans, creating infographics and visual content along with fully optimised, fun and info-packed blogs.

Influencer marketing

We find that word-of-mouth marketing and research-stage content is what sells tickets in the leisure and tourism world. That’s why we researched where each attraction’s visitors do their online research and then made sure we had promotional-yet-natural content on each sites.

We also tapped into our network of bloggers and sent highly-relevant family bloggers with big followings in the local area to the attractions to increase awareness, build excitement and generate more footfall.

Social strategy

We delivered organic social planners that increased reach, brand awareness, website traffic as well as encouraging engagement and user-generated content from followers.

As part of our strategy we held competitions that captured data, promoted events as well as using paid social to amplify our content.

Paid Social

Driving visitors through paid social channels

Google Ads

Driving traffic through Google Ads

Content Marketing

Creating engaging content that drives awareness and traffic


Leveraging PR to drive digital traffic

Our results

The results for Aspro were transformative, with a 1025% return on ad spend for their four key attractions. Over 6,000 pageviews were driven by the content we created, and their Summer campaigns delivered an ROI of 690%.


Summer campaign ROI


Blog pageviews


Return on ad spend

Have an informal conversation with one of our marketing experts.

Setup a thirty minute introduction call with one of our team. We'll tell you more about theEword and our approach, and we'd love to hear more about your business.