Twitter rolls out mute option
Following last year's attempted change to Twitter's blocking policy, the social network has revealed the latest tool for users to modify their experience.
In December 2013, Twitter received backlash from users who were unhappy that previously blocked users would once again be able to interact with the person who had blocked them. The user who had done the blocking would not receive notifications from the other person, but the unwanted follower would still be able to view their profile and interact with them.
According to a Twitter spokesperson at the time, the policy was an attempt to prevent those who had been blocked from becoming irate and giving those who had blocked them further abuse.
What power does Mute give users?
On Monday, Twitter announced in its blog that a new function is set to give users more control over the content in their feed, by letting users remove content from their feed.
Unlike Twitter's previous attempts to make the social network a safer place, now if a user wishes to no longer see the tweets, retweets and replies of someone they are following appear on their feed, they can elect to mute their activity without the finality of unfollowing them. Users will also no longer receive push notifications from someone they have muted, while the muted user will remain unaware that they have been muted and can still favourite, retweet and reply to your Twitter activity.
Mute is currently available on iOS, Android and Twitter.com; users can mute those they are following by selecting More, then mute @username, while the feature will be rolled out to the remaining users over the next few weeks.
Natalie Booth, head of search at theEword said: "Twitter has been working hard to fight the culture of abuse that has arisen on the social network and hopefully this will make it a safer place. However, the mute feature will improve further once there is a function for users to set a time limit on how long they mute people they are following for. At present it's a little too easy to let mutes go on indefinitely."