Google Plus faces early gender split problem

By admin topicIcon Social Media

Males turning to Google+ in droves

New social media platform Google+ has proved more of a hit among men than women, if new statistics are anything to go by.

Figures from third-party experts SocialStatistics, taken from a random sample of profiles, show that 86.8 per cent of users wading into the new network are male. Additional findings from FindPeopleOnPlus, which looks at around a million Google+ users, put the percentage closer to 73.7.

Other statistics show 95 per cent of the users of the site "looking for love" are male, but that most people who have signed up for the service haven't entered their relationship details.

Google+ clever technology = smaller audience?

Consider the user statistics against Facebook's approximate 50-50 split, and it may be that for all the technical nuance of Google+, it has already found itself appealing to a niche audience. And with around 60 per cent of initial Google+ adopters identifying themselves as web developers or software developers, it could be that the network becomes the number one choice among tech-lovers while other industries see a slower uptake.

According to Adrian Mursec, senior developer at theEword, it's no surprise to see men jumping on the Google+ bandwagon. However, he expects things to even up soon enough.

He said: "I was initially on the fence about Google+, thinking it might suffer the same fate as Google Wave, but the early signs are that uptake has been strong. Traditionally, more men work in the tech sector than females, so it's perhaps not unsurprising that they've taken to the network first."