Facebook dominates social media traffic

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Facebook commands lion's share of social media traffic

In new data released from internet market research company comScore, Facebook has been revealed as the front runner in social networking.

Digital trend tracker comScore used audience measurement tools and site analytics to provide a comprehensive overview of the leading social networking sites and their traffic. The information spans a year-long period and the results place Facebook top with 41 per cent of social web traffic as of March 2010.

Migration to Facebook leaves MySpace traffic stagnant

Rival social networking site MySpace did not fare so well in the review, however. Data from March 2009 reveals that MySpace once occupied pole position, commanding 38 per cent of web traffic to Facebook's 33 per cent. In just a year however, the numbers have changed dramatically. Increased migration from Facebook to Myspace has left the former principal social networking site's traffic almost completely stagnant. Facebook, on the other hand, continues to go from strength to strength.

Twitter and LinkedIn are showing similarly rapid growth and the high amount of publicity surrounding Twitter in the media over the past year could be responsible for this exponential increase in popularity. Although Twitter still receives only eight per cent of social web traffic, the new figures demonstrate that the number of visitors to the microblogging site is almost five times greater than it was twelve months ago.

This news comes just in time for the Facebook f8 conference which takes place in San Francisco on April 21st 2010. The conference is intended as a forum for Facebook developers and entrepreneurs to meet and discuss the future of the social networking site and so data confirming their popularity will surely come as welcome news.