Keywords are the key
Small businesses have been given advice on how to choose the right keywords for their search engine optimisation (SEO) campaigns.
In a post on search blog SEOmoz, professional web designer Brian Austad has highlighted the importance of carrying out comprehensive keyword research, based on his experience of working on more than 100 SEO campaigns. To illustrate his points, he used the example of how he would set about optimising the site of a small landscaping company in central Jersey that primarily worked on landscape construction.
Keyword research tips
Here is a summary of Mr Austad's keyword research tips:
- Keyword research