Does your SME know its SEO from its PPC? If so, your company is probably one of the growing number of small-to-medium sized businesses adopting search engine optimisation (SEO) strategies in order to maximise profitability going forward.
New research from web hosting firm Fasthosts has found that almost two thirds of small companies have an SEO strategy in place for getting their websites higher up search rankings.
The Fasthosts Online Search For Business survey found that the proportion of UK businesses submitting their sites to search engines such as Google has risen from 51 per cent in 2006 to 83 per cent in 2009.
However, the report warned that some companies are still unversed as to the benefits of online marketing strategies such as SEO and pay per click (PPC) advertising campaigns.
Nineteen per cent of respondents said that influencing search engine results – a key facet of search engine optimisation strategies – was not possible, while 12 per cent believed that search results are ordered only by how much each company has paid to the search engine.
Speaking about the findings, Fasthosts chief marketing officer Steve Holford said that it is encouraging to see more companies realising the value of using search engines in their online marketing strategy.
"They need to understand that it's a very important channel, and that if they just spend a little time researching it, SEO can pay back pretty much instantly," he said. "Once you've done it right you should be getting free traffic for as long as you keep optimised."
If you’re concerned that your company may be lacking an SEO or PPC strategy, or not making the most of one that is in place, theEword can help. We’re a digital marketing agency that specialises in SEO and PPC management.
We offer design, marketing and content aimed at taking your website to the top of search rankings – giving it the widest possible audience. Our team of SEO and PPC specialists – who combine more than 15 years experience in online marketing – supply the expertise needed to maximise your website’s potential.
Our SEO and PPC expertise could benefit your business. Contact us to find out more.