October 2013 UK search engine market share stats

By Rachel Hand topicIcon SEO

Google and Bing down

The latest UK search engine market share stats for October 2013 have been published by visitor counter service StatCounter Global Stats.

The results show that Google.com and Google.co.uk received a combined total UK search volume of 88.37 per cent in October 2013. This is down by 0.45 compared to its September search engine market share and continues the minor decline the market leader has been experiencing in 2013.

Meanwhile, Bing has also dipped slightly in October to 5.95 per cent, its lowest volume since June 2013. Yahoo climbed to 3.45 per cent, and the category made up by all other search engines grew to 2.23 per cent. The remainder of the UK's top 10 search engines were AOL, Ask Jeeves, Conduit, Webcrawler, and new entries AVG Search, Snap.do and Delta Search.

Search hijackers

Researching some of the lesser-known names above, it seems people may not be using them by choice. Some of the top search results relating to Snap.do, Delta Search and Conduit include "how to remove", "virus removal", and "malware". They appear to be browser toolbars or add-ons which then hijack the user's searches or homepage, displaying their own search results and ads. Delta Search in particular saw a surge in Google search interest in August, suggesting the problem has worsened recently.

October's top search trends

According to Google Trends, some of the fastest-rising search terms in October included Halloween and Halloween costumes. The false widow spider scare and Cher's X Factor performance also made it into the top ten. The top image searches of October related to pumpkin carving ideas and Halloween make-up.

Below are the UK search engine market share stats for October 2013 in full, using data from StatCounter Global Stats:

UK Search Engine October 2013 share (%) September 2013 share (%) Change
Google 88.37 88.82 -0.45
Bing 5.95 6.67 -0.72
Yahoo 3.45 3.28 +0.17
Others 2.23 1.23 +1.00