Link failure fears calmed

By admin topicIcon SEO

Optimism over links

An industry expert has moved to calm fears that the demise of a popular URL shortener will result in millions of broken links, which could have major implications for linkbuilders.

This week, The Nambu Network announced that its application would shut down and warned that existing links will continue to redirect only till December 31st 2009, although tweets on social media portal Twitter will not be affected.

The company pinpointed an inability to monetise URL shortening and the dominance of rival on Twitter as reasons for the closure.

Quality inbound links are thought to be a major factor in search engine rankings from leading portals such as Google and Bing.

Consequently, the revelation that millions of links could simply cease to redirect from 2010 onwards has led to consternation among SEO marketers.

Buyer for needed

An external investor could purchase the application and safeguard the links but The Nambu Network stated that all efforts to find a buyer so far have failed.

In the wake of the announcement, however, it was reported last night on Mashable that