Problem with Google Analytics
Many online marketing professionals are unable to access recent Google Analytics data as a result of a technical glitch.
The problem has already been acknowledged by the search engine. According to the official Google Analytics Status Dashboard, a service disruption affecting web reports was logged on 1 November 2010. Google has also posted a message explaining the problem.
It said: "We are continuing to investigate this issue. We will provide an update by 6 November 2010 00:00:00 UTC detailing when we expect to resolve the problem. Starting October 25th, a 24 hour delay with processing in sampled reports was identified in some accounts. No data has been lost and a fix is in progress."
Recurring problems at Google Analytics
It is not the first time that Google Analytics has run into difficulties. On 29 October, a similar problem affecting a "significant subset of users" was logged in which users could access web reports but not the most recent data. On that occasion, the Google Analytics Twitter account posted an update about the glitch