Bing second in search market share at expense of Yahoo

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Microsoft's revamped search site makes instant impression

Bing has overtaken Yahoo as the number two global search engine, according to findings.

Internet traffic analysts StatCounter found that in the US, Microsoft's rebranded search service has a 16.28 per cent share of the search market, while Yahoo now has 10.22 per cent.

The company claims that Bing 'grabbed' the market share from search giant Google.

Bing launched this week with a significant amount of attention from the digital technology industry. StatCounter's analysis revealed that Bing overtook Yahoo on Thursday.

A winning format for Microsoft?

"It remains to be seen if Bing falls away after the initial novelty and promotion but at first sight it looks like Microsoft is on to a winner," said Aodhan Cullen, chief executive of StatCounter.

In April, theEword reported that Yahoo and Microsoft were considering an advertising deal. However, it appears discussions may once again have fallen through.

Cullen added: "Steve Ballmer (chief executive of Microsoft) is quoted as saying he wanted Microsoft to become the second biggest search engine within five years.

"Following the breakdown in talks to acquire Yahoo at a cost of $40bn it looks as if he may have just achieved that with Bing much sooner and a lot cheaper than anticipated."

At 5.62 per cent, Bing has taken a narrow lead over Yahoo in the global search market, with the latter currently holding a 5.13 per cent share.

Google is still the most popular search engine globally. StatCounter found the company has a 71.47 per cent share of search in the US and 87.62 per cent around the world.