Bing It On challenge returns

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Google told - "Bing It On"

The Bing It On challenge is on once more, as Bing threw down the gauntlet to their rivals for the second time.

Launched for the first time in September 2012, users are invited to compare search results from the two leading search engines and voting on their favourite. In total five searches are performed on any subject of the user's choice before a winner is determined. To prevent any possible bias, the individual taking the challenge is not informed which of the results they find are from Bing and which are from Google until the process has been completed. At this stage the user is informed whether the victor was Bing, Google or a draw.

A Bing blog post outlined the challenge in more detail, with the nearest competitor to Google stating that a recent survey found that 93 per cent of people were open to making a change, before urging users to "step out of the box" and join the 25 million others who had taken the challenge so far.

Bing victorious in previous challenge

The results of the September challenge showed that individuals preferred Bing to Google at a ratio of two to one, however the September 2012 search engine share showed only a minimal 0.01 per cent gain in the United Kingdom, while Google grew 0.08 per cent in the same period. There was a greater impact in the United States, with Bing growing by 0.2 per cent, and Google dropping by 0.4 per cent.

While Bing may well achieve another victory this time around, they will be hoping for a greater impact on the total number of users of their service, as they look to wrench away control of the market from Google.

Natalie Booth, head of search at theEword commented: "Bing have stepped up their efforts to surpass Google in recent times, and this is another clear indication that they are not willing to settle for second place. Google was even the subject of a Bing April fool last month, showing the eagerness the company has for taking on their big name rival."