Social media marketing is important to us here at theEword. We know the discipline may be relatively new, but it is already providing incredible opportunities for organisations in Manchester and beyond to spread their message far and wide.
Actions speak louder than words
Of course, it's easy to talk grandly about Twitter, Facebook and the rest – but it's another thing entirely to really take the time to persuade local businesses about their commercial viability. On our part, we recently published the landmark Manchester Twitter Report that analysed hundreds of official accounts and explained how anyone can follow in the footsteps of the city's star performers. Since then, we have announced an exciting partnership with social media marketing agency Juice Digital, part of Tangerine PR. This will see us help Juice Digital with the SEO side of things, while we gain the benefit of their considerable expertise in social.
Social Media. Sorted
If any further proof were needed, theEword underlined its commitment to social last night with Social Media. Sorted. Organised in collaboration with Juice Digital, this free event took place in the stylish surroundings of thestudio in the heart of the Northern Quarter. Around 100 people turned up to feast on the free food and drink, put faces to avatars and glean insights from four key players in Manchester's social media revolution.
First up, Steve Downes, managing director of Juice Digital, took to the stage and asked if Manchester was the social media capital of Europe. That was the cue for a whistle-stop tour of the continent; eastern Europeans are apparently big fans of StumbleUpon, Germans are concerned about Facebook's security settings and Scandinavians are in love with networking. As for the social media capital, Madrid probably scoops that accolade although Manchester isn't far behind.
Next up, our very own managing director Al Mackin took us through some of the highlights of the Manchester Twitter Report. Linn Froding, the voice of Walrus Bar on Twitter, took a bow after we learned how the Northern Quarter venue managed to run away with the title of best Twitter account in Manchester. Al also discussed the recent extension of theEword report to include two new categories – Politics (won by Andrew Gwynne MP) and Sport (won by Man City).
Thirdly, Mel McGuirk, media partner at Pannone, provided a tantalising glimpse into the legal implications of social media. We were told about the potential pitfalls of writing, linking and even retweeting defamatory content – an often overlooked aspect of online copywriting. Some fascinating real-world examples really hammered home the message that everyone involved in social media marketing should create a disaster recovery plan lest the lawyers come calling.
Finally, Nick Massey, chief executive of Forever Manchester, wrapped up proceedings by outlining how his organisation is reaping the rewards of social media marketing. As the third sector braces itself for further funding cuts, he explained that Twitter and Facebook are providing inexpensive but essential openings to build the Forever Manchester brand.