Google predicts future popularity of keywords

By admin topicIcon PPC

Google starts predicting the future

Google has expanded one of its web analytics tool so that it now tries to predict future search trends.

Digital marketers have long tried to anticipate what keyword terms are likely to become more popular in the coming months and acquire them for their targeted PPC campaigns.

Now the Californian technology giant is trying to provide this information with its Insights for Search tool by analysing historical trends and extrapolating what might happen in the future.

Data for individual countries can also be isolated and compared via printable graphs.

How it works

For example, by contrasting the historic popularity of the term

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