Tesco joins tablet market

By James Riches topicIcon Mobile Marketing

Supermarket giant shows off long-awaited tablet offering

Tesco has released a new tablet that it hopes will mean the market becomes accessible to a wider range of consumers.

The 7-inch device, called Hudl, will retail at £119, although customers using Clubcard vouchers will be able to purchase it for under £100.

Chief executive Philip Clarke said: "The digital revolution should be for the many, not the few. We feel the time is right for Tesco to help widen tablet ownership and bring the fun, convenience and excitement of tablets to even more customers across the UK."

This declaration comes just a few days after Facebook boss Mark Zuckerberg revealed his aim was to ensure everyone in the world had internet access.

Hudl will use Google's Android OS and come with built-in apps such as Chrome, Google Play and YouTube. Users will also be able to quickly access Tesco's online shopping facilities.

Tesco is also heavily promoting its Blinkbox service, which it claims has ten times the amount of "blockbuster" films as rivals LoveFilm and Netflix.

Can Hudl compete?

In terms of price, Hudl is in the same area as competitors such as the Kindle Fire and Google Nexus, while Apple's iPad remains considerably more expensive.

However, at 16GB of memory, with the potential to increase to 48GB, Hudl is closer to the iPad than the other tablets in its price bracket. Tesco will be hoping this factor can prove crucial when it is made available online and in selected stores from September 30.

Users can also expect nine hours of video battery life and a high definition widescreen display. WiFi and Bluetooth are available, but currently 3G and 4G are not.

However, Tesco bosses have made no secret of the fact they intend to make more forays into the digital sector, so they could be looking to include this in future.

Adrian Mursec, senior developer at theEword, said: "It is always nice to see devices made available at affordable prices, and Hudl certainly looks good on paper. Of course, other retailers have attempted this sort of thing before, so only time will tell if Tesco can be successful in this market."