The basics of SEO copywriting
Clients looking to market themselves online have been given tips on what to look out for from SEO commercial copywriting.
The most important thing to remember is that content needs to be written with the needs of potential customers in mind as well as search engine spiders, according to Kevin Quinlan, legal marketer at American law promotion firm CEPAC.
This has a knock-on effect on all aspects of content, he explained.
For example, SEO copywriters should ensure the title tag inspires a web browser to click through to the article itself and the main body of text is not rendered unreadable by keyword stuffing.