Matt Cutts approves expandable content boxes

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Google head of web spam Matt Cutts has moved to reassure webmasters that including expandable content on their website would not be punished.

Providing Wikipedia as a prime example of how this feature could be used, Cutts stated: "It's not deceptive, nobody is trying to be manipulative, it's easy to see that this text is intended for users."

The high ranking Google employee continued by explaining that including expandable content would only be punished if it was clear that the website owner was trying to influence rankings through black hat SEO tactics. "If you were using a tiny little button that users can't see and there's six pages of text, there's keyword stuffing...we would consider that hidden text", he remarked.

In addition to the strong usability benefits provided by expandable content on Wikipedia, Cutts also spoke out to reassure webmasters that including additional details on a product or service would not be punished. He called this practice "pretty common" and that many online users would expect this style of formatting.

"As long as you're doing it for users, I really wouldn't be too stressed out...I think you'll be in good shape."

King Content

This was just the most recent example of Matt Cutts speaking out on the importance of content. The recent Penguin 2.0 update to Google once again cemented the importance of quality content, as Google continues to strive to provide users with the most interesting and relevant information for their searches.

Rachel Hand, head of content at theEword, commented: "Expandable content is a common technique for many websites, so webmasters will be relieved to see that Google does not view this as a negative tactic. However, by indicating that they are aware of users manipulating hidden content for negative reasons, webmasters should continue to ensure that the content they are providing users is of high quality and does not contain spammy elements."