Paul Hirst, Sports Reporter for The Times, gives a fascinating insight into what makes great PR, the biggest PR mistakes you can make, and how to approach journalists who will help to establish and promote your brand.
Read MoreYou might think content marketing’s a breeze – all you need to do is write a couple of blogs and users will be flocking to your website and converting. Not quite. Attracting your audience and keeping them engaged enough to want to buy from you should be two things that go hand in hand, and […]
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