Join Our Webinar

Beyond the Four Walls

Discover what today's renters actually trust, click on, and respond to, and how to market your developments accordingly.

Wednesday 24th June | 11:00 BST | Free
Register Now
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

your hosts

Mariel Rubinstein

Director & Head of Digital
at theEword
LinkedIn Logo

Tammy Binedell-Barber

Senior Digital Marketing Manager
at theEword
LinkedIn Logo

Why Join?

The fundamentals of property marketing have changed

Today's students and young professionals aren't just choosing where to live based on a polished photo and a list of perks. They're making considered, research-led decisions based on what they trust, how a brand makes them feel and the experience they expect long before they move in.

We surveyed 1,000 UK renters to understand exactly how those decisions are made, and the findings reveal where developers are still getting it wrong. From trust signals and content preferences to response times and lead nurturing, the data paints a clear picture of what drives enquiries and occupancy in 2026.

Join Mariel and Tammy as they unpack the key findings from our Beyond the Four Walls report and share practical, evidence-backed strategies you can apply across the renter journey.

Bricks & Clicks Agenda

Trust Signals That Convert

Learn why authentic resident-led content is becoming a key factor in rental decision making.

Creative That Finds the Right Audience

Discover how tailored creative helps platforms connect your property with the audiences most likely to engage.

The Importance of Speed

Understand how response times influence renter perception and why fast, relevant follow-up matters more than ever.

Selling More Than the Essentials

Learn how to differentiate your property by focusing on the living experience, not just features and pricing.

Follow-Ups That Add Value

See how helpful retargeting and email journeys can keep prospects engaged and drive more enquiries.

Live Q&A Session

Get direct answers to your property marketing questions from Mariel and Tammy.

What you'll Take away

Fresh insight from 1,000 UK renters on what drives rental decisions today
Actionable tactics to strengthen your content, nurture leads and win more enquiries
Evidence-backed recommendations to support your marketing decisions and stakeholder buy-in