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AI has rerouted the path from scroll to sold. Discover how to meet buyers where it's taken them and market your developments for the journey they're actually on.
For years, property marketing has optimised for a journey we could see: a search, a scroll through a portal, an enquiry, a lead. That journey still exists on paper, but AI has quietly rerouted the real one. Buyers now ask an AI assistant before a search engine, and arrive at a shortlist long before they reach your site.
The challenge for property marketers is that most of the playbook is still built for the old route. When AI mediates discovery, the rules change: your creative becomes your targeting, and the job of marketing moves into moments you can no longer see but can still influence.
So what does winning actually look like from here?
In this 30-minute session, Mariel Rubinstein is joined by theEword's Kai Williams and Charlotte Knight, alongside Fathi Mohamoud, Chief Operating Officer at AndSoul, to work through what this shift means in practice, from search and discovery through to creative and conversion. Expect practical thinking drawn from our latest research and Fathi's experience on the operator side, with time for your questions live.
The journey from scroll to sold has changed.
Join us to see how to win it back.
