Join Our Webinar

Getting Ready for Peak Season

Discover the digital marketing tactics that let you dominate peak season and win when the stakes are highest and the competition is fiercest.

Wednesday, 24th September | 11:00 BST | Free
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your hosts

Al Mackin

Founder & Director of theEword

Al founded theEword in 2006, which has since become one of the UK's leading digital agencies specialising in property marketing, working with Hines, CA Ventures, Clarion Housing Group.

Under his leadership, theEword has pioneered innovative digital solutions to local, national and global brands through audience discovery and marketing execution.

Kai Williams

Senior Creative & Campaign Lead at theEword

Kai is a digital marketing specialist with ten years' experience in the industry.

Having focused on residential property for the past five years, he excels at creating campaigns that cut through and convert leads into homebuyers.

Why Join?

Peak Season Matters for Residential Property Marketers

Every December, residential property marketing hits a wall. Buyers shift focus to Christmas spending and realise they can't complete purchases before year-end, pushing decisions into January.

What happens next is predictable: search intent plummets, digital traffic nosedives, then explodes in the New Year as pent up demand floods the market, fuelled by a ‘New Year, New Me’ mindset.

January is not just busy. It is the most competitive period of the year. Every developer and marketer fights for the same surge of motivated buyers. Miss this window, and you've lost your chance to close deals before the financial year ends.

Join our webinar to discover how to dominate this critical period. Learn the strategies that will give you the edge when the stakes are highest and the competition is fiercest.

Bricks & Clicks Agenda

New Year, New House

Discover peak season trends and buyer behaviour.

Digital Budget Pacing

Learn how to align your budget with the buyer funnel & search volume trends.

Campaigns that go beyond BAU

Cut through the competition with special campaigns.

Optimising the Customer Experience

Beyond your campaigns, discover how to optimise the end to end journey.

Getting your House in Order

Now is the time to get every touchpoint ready for January.

Live Q&A Session

Get direct answers to your property marketing questions from Al and Kai.

What you'll Take away

Learn how to time your digital spend with seasonal buyer patterns
Discover standout campaigns that cut through the noise
Valuable information you can share with stakeholders