Join Our Webinar

Digital Property Marketing 2025

Discover the strategies that you can use to generate leads at scale and sell-out your developments .

Wednesday, 16th July | 11:00 BST | Free
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your hosts

Al Mackin

Founder & Director of theEword

Al founded theEword in 2006, which has since become one of the UK's leading digital agencies specialising in property marketing, working with Hines, CA Ventures, Clarion Housing Group.

Under his leadership, theEword has pioneered innovative digital solutions to local, national and global brands through audience discovery and marketing execution.

Kai Williams

Senior Social Media & Campaign Manager at theEword

Kai is a digital marketing specialist with ten years' experience in the industry.

Having focused on residential property for the past five years, he excels at creating campaigns that cut through and convert leads into homebuyers.

Why Join?

Property marketing has changed.

Today's buyers aren't responding to "Act Now" tactics or basic listings—they're making emotional, considered decisions based on inspiration, storytelling, and trust. To succeed, property developers need full-funnel digital strategies that generate quality leads. Developers who embrace this evolution will thrive, while those using outdated methods will get left behind. Join us to transform your property marketing strategy and generate leads at scale.

Bricks & Clicks Agenda

Full-funnel marketing strategies

Discover the importance of an always-on flexible strategy that drives results from awareness through to conversion.

A view on the market

Access the latest insights into 2025 digital property marketing.

Modern property marketing mix

Learn how different channels work together and how to convert "not ready now" leads through the long, considered buyer journey.

Content Marketing

Master organic social and lifestyle content in the property buyer journey - learn how to make your content work harder across paid and organic channels.

Data and Reporting

Understand end-to-end tracking and metrics that actually matter.

Live Q&A Session

Get direct answers to your property marketing questions from Al and Kai.

What you'll Take away

Up to date digital property marketing tactics from industry experts.
How to build full-funnel property marketing strategies
Valuable information you can share with stakeholders