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Discover the strategies that you can use to generate leads at scale and sell-out your developments .
Al founded theEword in 2006, which has since become one of the UK's leading digital agencies specialising in property marketing, working with Hines, CA Ventures, Clarion Housing Group.
Under his leadership, theEword has pioneered innovative digital solutions to local, national and global brands through audience discovery and marketing execution.
Kai is a digital marketing specialist with ten years' experience in the industry.
Having focused on residential property for the past five years, he excels at creating campaigns that cut through and convert leads into homebuyers.
Today's buyers aren't responding to "Act Now" tactics or basic listings—they're making emotional, considered decisions based on inspiration, storytelling, and trust. To succeed, property developers need full-funnel digital strategies that generate quality leads. Developers who embrace this evolution will thrive, while those using outdated methods will get left behind. Join us to transform your property marketing strategy and generate leads at scale.
Discover the importance of an always-on flexible strategy that drives results from awareness through to conversion.
Access the latest insights into 2025 digital property marketing.
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Learn how different channels work together and how to convert "not ready now" leads through the long, considered buyer journey.
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Master organic social and lifestyle content in the property buyer journey - learn how to make your content work harder across paid and organic channels.
Understand end-to-end tracking and metrics that actually matter.
Get direct answers to your property marketing questions from Al and Kai.
