The Intelligence Platform for the PBSA Sector

What Student Spark Delivers

Stop creating one-size-fits-all campaigns. Student Spark gives you direct access to thousands of students across the globe, revealing the real motivations, behaviours, and preferences that drive accommodation choices and shape student decisions.

We connect you with Gen Z voices through comprehensive research, helping you understand what content is trending, what messages resonate, and what actually converts. Our team handles everything: survey creation, focus groups, interviews, meaning so you get authentic student insight without the research burden.

Why Student
Spark Matters

Speak Their Language

Get translations and cultural context that turn your copy into words that resonate.

Access Real Students, Globally

Tap into a worldwide network of thousands of students. Capture authentic perspectives from the people actually choosing accommodation and shaping their living preferences.

Stay Ahead of Trends

Our specialist insight team keeps you plugged into what's trending, what's emerging, and what's already fading. Build campaigns that feel current, not dated.

Actionable Intelligence

We transform raw data into clear, usable findings with specific recommendations tailored to your market and audience not generic reports that sit on a shelf.

Full-Service Research

We design and execute all research activities from surveys to focus groups to in-depth interviews. You focus on growth; we handle the research.

Market-Specific Strategies

Every market is different. We build insight that's locally relevant while drawing on global patterns. Your campaigns resonate in each new territory, not just in your home market.

How It Works

DEFINE

We collaborate with you to define your research questions and target markets

RESEARCH

Our team conducts bespoke research using surveys, focus groups, and interviews with students in your key regions

ANALYSE

We analyse the data and identify patterns in student behaviour, preferences, and decision-making

TRANSLATE

You receive clear, actionable insights—including messaging recommendations, trend analysis, and market-specific guidance

ACTIVATE

We help you translate findings into campaigns that land with your audience

For PBSA

Whether you're a Developer, Operator, or Student Housing Service, Student Spark helps you:
Understand what drives accommodation decisions in each market
Identify barriers to conversion and ways to overcome them
Create messaging and creative that genuinely resonates with students
Test concepts and campaigns before full rollout
Stay ahead of emerging trends and Gen Z preferences
Build campus presence and brand loyalty
Prepare for the next generation (Gen Alpha) early

Student Spark : Intelligence that speaks your student's language.

Student Spark : Intelligence that speaks your student's language.

Want to reach students?

Get real insight from students, by students, for students — ready to take back to your business and turn into real impact.