The Living Sector Intelligence Platform

What Resi Spark Delivers

Stop guessing what drives your customers. Resi Spark gives you direct access to the real motivations, behaviours, and preferences that shape purchasing and living decisions across the UK housing market.

We connect you with our pool of thousands of homebuyers and renters. Use them to gain insights into how they think and feel, or to check your messaging or targeting.

The Resi Spark team handles everything — survey creation, focus groups, interviews — so you get validated data without the burden or risk.

Why Resi
Spark Matters

Understand Your Market

Gain a competitive advantage by generating a complete picture of what motivates your customers to buy, rent, and make property decisions. Move beyond assumptions and have strategies built on evidence.

Reach Real Buyers and Renters

Access a nationwide network of thousands of homebuyers and renters across the UK. Capture authentic perspectives from the people driving your market.

Actionable Intelligence

Our specialist insight team transforms raw data into clear, usable findings that we use in our strategies, or you can use in yours. You'll receive recommendations tailored to your business, not generic reports.

Full-Service Research

We design and execute all research activities such as surveys, focus groups, and in-depth interviews.

National Coverage, Local Insight

We can focus your research on the towns, cities, regions or countries that are important to you and your buildings, capturing local insight and nuances or forming a national view.

How It Works

DEFINE

We collaborate with you to define your research questions

DISCOVER

Our team conducts bespoke research using surveys, focus groups, and interviews

ANALYSE

We analyse the data and identify patterns in customer behaviour and preferences

DELIVER

You receive clear, actionable insights that drive commercial decisions

For living Sector Businesses

Whether you're a developer, operator or house builder,
Resi Spark helps you :
Refine your positioning and messaging
Identify unmet customer needs
Understand decision-making barriers and accelerators
Test new concepts or offerings
Benchmark against market expectations

Resi Spark : Research that reveals what really drives the living sector.

Resi Spark : Research that reveals what really drives the living sector.

Want to reach renters & buyers?

Get real insight from across the housing market, from first-time buyers to downsizers, that you can take straight into your next strategy, campaign, or boardroom.