The problem we’re solving

Property companies' performance and marketing data exists in silos: in your analytics and your marketing platforms. Those data stores don’t align with how you think, and your stakeholders reporting requirements.

When you need to answer a question or produce a report, it’s not only a challenge, but you can often end up with incorrect data.

What is

PropData360 is a custom data lake specific to property companies, with custom data imports that turn the disparate metrics of marketing and analytics platforms into a single source of truth.

In simpler terms, it sits behind your reporting and delivers the information you need, in the way that your team, and your stakeholders, want.

For PBSA

that means data aligns with buildings, cities, countries and investors.

For resi

that means your data is neatly ordered into residences, schemes and locations.

Beyond the data lake, PD360 is able to monitor and spot issues within your marketing, alerting us to anything that needs to be investigated. For clients active in multiple cities and running complex campaigns, that means abnormalities are noted, explored and then corrected in a faster timeframe.

how it works

We’ve taken over all the heavy lifting, which means that bringing all your data into PD360 is simple. The platform then uses advanced pattern matching to assign spend, leads and sales to each building, city and country.

Add your data lake to Looker Studio and you’ll be able to report accurate spend and performance metrics on a residence and city level.

Want to make sense of your data?

Unify your marketing and performance metrics into one view you can use across reporting, strategy, and decision-making.

Thanks - a member of theEword team will be in touch very soon.

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