Beyond the Four Walls

2026 Renters' Report on How Experience and Authenticity Out-Market the Commodity

THE INSIGHT

12 pages (15 min read)

What 1,000 UK renters across PBSA and Build-to-Rent actually trust, click on, and respond to when choosing where to live
Where your leasing funnel is leaking leads, from low-trust content to the post-enquiry experience driving 77% of prospects away
Five data-backed actions to close the authenticity gap across creative, response times, and nurture strategy

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INSIGHT Author

Mariel Rubinstein

Director & Head of Digital, theEword