New Build Homebuyer Survey 2026

What motivates today’s new build buyers and what’s holding them back? Based on a survey of 1,000 prospective UK homebuyers, this report reveals how people search, decide and what developers need to know to convert them.

THE INSIGHT

26 Pages ( 23 minutes read time)

Understand who today's new build buyer really is, including the motivation that tops the list even among first-time buyers and it's not getting on the ladder
Uncover the government scheme knowledge gap that's quietly costing developers conversions and which schemes buyers are most in the dark about
Discover what content actually moves buyers from browsing to booking a viewing and the communication missteps that lose leads before the conversation even starts
Find out why nearly three quarters of buyers would now consider going rural and what that means for where and how you market in 2026

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INSIGHT Author

Nicky Scanlan

Head of Commercial Operations