New Build Homebuyer Survey 2026

They're searching. They're interested. So why aren't they buying? We surveyed 1,000 prospective UK homebuyers to map the full decision journey and expose the gaps between what developers offer and what buyers actually need to commit.

THE INSIGHT

26 Pages ( 23 minutes read time)

Find out what actually motivates today's new build buyer
Discover the government scheme knowledge gap that's quietly killing developer conversions
Learn what content turns browsers into buyers and the communication mistakes that lose leads before a single conversation begins

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INSIGHT Author

Nicky Scanlan

Head of Commercial Operations