Pay-per-click advertising (PPC) is the data-driven sibling of the traditional ad. Gone are the days of spray-and-pray marketing, where an organisation would have to aggressively communicate their message to as many people as possible, in the hope that it would appeal to someone (anyone?!) out there.
Read MoreAny content marketer worth their salt should have a decent understanding of search engine optimisation. Even in this new age of content marketing, SEO is one of the best vehicles of growth that your content has – because without thorough keyword research, the most well-written content in the world could end up suffering from low […]
Read MoreIn December 2017, Google doubled its character-limit for meta descriptions. This means that we now have 320 characters to play with instead of just 160.
Read MoreIt’s time to start investing in the social media storytellers of our time: influencers. Yes, self-published content and press releases still have their place, but it’s time to shake up your online strategy and hand the book over to a new network of marketers.
Read MoreQ: How do you make sure your online marketing is seen, loved and shared online?
Read MoreIt seems like placemaking is the word on the lips of the entire property industry right now. But, what exactly is placemaking? Well according to Wiki… “Placemaking is a multi-faceted approach to the planning, design and management of public spaces. Placemaking capitalises on a local community’s assets, inspiration, and potential, with the intention of creating public spaces that […]
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