Thought leadership: Establishing your brand as an expert First off, you’re probably thinking “What on earth is a thought leader?” And you’d be forgiven for dismissing it as a bit of modern marketing lingo, along with a million other buzzwords we could probably do without.
Read MoreBuzzwords. Bleugh. As a starter for 10, let’s circle back to the actions from our last catch up and work out how to move forward so we’re all on the same page. To many, that sentence is worse than the sound of nails on a chalkboard. Love them or loathe them, our day-to-day working vocabulary […]
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