Working in business-to-business (B2B) marketing can seem like a pretty raw deal at times – if you’re promoting the things that companies need, it can feel like you’re not really working with the fun and interesting things that people want, like your B2C counterparts.
Read MoreAs regular readers of theEword blog will know, our content is written by many different contributors. There are a number of reasons for this, including time, areas of specialism and the fact that we’re lucky enough to have so many people keen and talented enough to join in.
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