Here! & Now Students

Background

In October 2024, Here! & Now Students brought on theEword as their Digital Marketing agency. As this was our first year on the account, the goal was to set up the foundations for a strong and scalable digital marketing approach, while still delivering Leads and Bookings to help achieve ambitious sales targets.

Objectives

Set up the foundations for a strong and scalable digital marketing approach.
Deliver Leads and Bookings to help achieve ambitious sales targets.

Approach

After undertaking in-depth audience and brand research, we built an integrated marketing strategy covering Paid Media, SEO, Organic Social and Digital PR.
Following this, we fixed historical tracking issues and began delivering digital marketing activities that focused on achieving our client's goals and objectives.
As a performance-focused agency, we constantly analysed results, identified areas for improvement and adapted our strategy to deliver the best results for our clients.

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Results

After a successful first year on the account, the client now has full confidence in a digital agency that they can trust and we achieved some impressive results too:

Occupancy increased by 17% YoY, exceeding ambitious sales targets.
ROI on Paid Media spend was 5,900%, resulting in higher profit margins for the client.
Reduced exposure to international-student policy shifts by implementing a strategy that increased domestic student bookings by 308% in a high-risk building.
YoY brand recognition improved by 31% for the brands, showcasing that our ads were reaching the right audiences and having a long lasting impact.
Key KPIs increased significantly across all channels showcasing that there is no substitute for hard work and strong strategic direction.

+17%

Occupancy YoY

5,900%

ROI on Paid Media Spend

+308%

Domestic Student Bookings

Client's Feedback

"Working with theEword has been a breath of fresh air. Their dynamic, data-led approach to digital campaigns means they’re constantly analysing performance, identifying what’s working (and what isn’t) and pivoting accordingly to get the best results. What really sets them apart is their openness and honesty - even when outcomes aren’t what we’d hoped, they communicate clearly and proactively, keeping us fully informed and confident in their strategy. They’ve achieved excellent CPAs for us in some challenging markets, demonstrating expertise and persistence. It’s clear that there’s a dedicated and knowledgeable team behind our account, and we always feel well supported with someone ready to help whenever needed. theEword truly feel like an extension of our own team."

Tom Bush, Commercial Director

Student Accommodation

We're the trusted digital marketing partner for PBSA clients large and small. We manage the lead generation, awareness building and activation for over 300 buildings across the EU, US and Asia.

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Residential DEVELOPMENTS

We're the trusted digital marketing partner for PBSA clients large and small. We manage the lead generation, awareness building and activation for over 300 buildings across the EU, US and Asia.

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Attraction and Leisure

We're the trusted digital marketing partner for PBSA clients large and small. We manage the lead generation, awareness building and activation for over 300 buildings across the EU, US and Asia.

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Commercial property

We're the trusted digital marketing partner for PBSA clients large and small. We manage the lead generation, awareness building and activation for over 300 buildings across the EU, US and Asia.

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