October 7, 2016

Social media: How to avoid PR disasters

Social media is a great way to engage with your target audience, increase brand awareness and..

September 14, 2016

What is Great PR?: A Journalist's Perspective

Paul Hirst, Sports Reporter for The Times, gives a fascinating insight into what makes great PR,..

July 14, 2016

What is the value of outreach and online PR?

“I can’t see the value of this outreach activity.” How many times have you heard this sentence?..

July 11, 2016

Roy Hodgson's Resignation: A PR Disaster Handled Perfectly

PR is a great way to establish yourself in the media, promote your brand and build long-lasting..

April 20, 2016

Could you be an expert in your field?

Thought leadership: Establishing your brand as an expert

First off, you’re probably thinking..

February 4, 2016

Annoying business buzzwords that deserve to go in the bin

Buzzwords. Bleugh.

As a starter for 10, let's circle back to the actions from our last catch up and..

July 29, 2014

Introducing Google Pigeon

Google rolls out change to local search algorithm

August 23, 2013

Can Google +1s Boost Your Rankings?

A research study from the Data Science Team at Moz has sparked a lively debate, after suggesting..

April 2, 2013

Google plus searches offer marketing chance

Expand your market with Google plus

The past year has seen Google+ step out of the shadows of..

February 5, 2013

Google SWOT Analysis: It's All Mobile

"Why do we need to understand Google?" is the question I ask in almost all of the training,..

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February 1, 2013

UK search focus: January

Snow business

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January 25, 2013

More travel choices from Google

A flying start to 2013 travel searches

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December 17, 2012

Google Plus zooms in on images

Google+ champions photos

December 1, 2012

Comet.co.uk - what's it worth?

There are two inevitabilities in life: death and taxes, so for job security start an undertaking..

November 30, 2012

UK search focus: November

Black Friday ensures shopping searches

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November 29, 2012

What's your map app of choice?

November 2012 has seen a flurry of discussion about mapping applications for smartphones, with..

October 25, 2012

Essential content considerations

Looking beyond the short term

September 27, 2012

UK's September search story

Kate's misfortune magnified by search surge

September 21, 2012

Shifting fortunes for Google and Bing

Bing banishes its chequered history

August 31, 2012

Google, simplicity and research

Handy search tools and features

August 21, 2012

Facebook vs Google Plus

Social media milestones

July 30, 2012

Online advertising controls

User-controlled advertising

July 17, 2012

Google spring cleaning continues

Streamlining vs scattergun

June 19, 2012

Google Plus Local offers new social angle

Google+ Local, the search giant's latest major innovation, was launched at the end of May 2012.

April 25, 2012

How to avoid Google's over-optimisation penalties

Matt Cutts

Many online marketers have been nervously checking search rankings ever..

April 18, 2012

Android apps 4 of the best

I no longer ask people whether they have a smartphone. Instead I ask, 'do you have an iPhone, or..

March 12, 2012

Useful websites engage users

In the public sector, the design of Manchester City Council's website hasbeen updated to..
February 14, 2012

The usual suspects: Predictable Google results

Visibility is everythingA recent study has revealed that internet encyclopedia Wikipedia appears..

July 15, 2011

Google+ first impressions - better than Facebook?

Is Google+ better than Facebook?

May 17, 2011

SEO and the Royal Wedding

We look at who ranked where for the term 'Royal Wedding'

November 30, 2010

Pitching your press release a line-by-line email guide

Knowing how to pitch your press release by email is a vital skill for any press officer...

August 20, 2010

theEweekly Wrap - Schmidt, Facebook Places and Yahoo

Schmidt on the social Google boss Eric Schmidt shared a warning with social media users this..
August 13, 2010

theEweekly Wrap - Android, Google and Twitter

Android uprising Apple's iPhone woes continued this week after statistics revealed that..
August 6, 2010

theEweekly Wrap - Social media, Google Wave, Google AdWords

On the social clock Employers in the UK will be taking a long look at their staff's internet..
July 16, 2010

theEweekly Wrap - Tweetdeck, Google and Facebook

Tweetdeck triumph Tweetdeck, the social media monitoring software surpassed 15 million..
July 9, 2010

theEweekly Wrap - Manchester Twitter, Bing and social news

The Manchester Twitter Report theEword released the Manchester Twitter report this week. The..
July 2, 2010

theEweekly Wrap - Social media day, YouTube, News International

Social media day Manchester SEO and social media enthusiasts teamed up this week for the very..
June 25, 2010

theEweekly Wrap - Apple, Google and Facebook

Apple of the day It's been a massive week for iPhone news. With companies desperate to jump..
June 18, 2010

theEweekly Wrap - Google property, WordPress 3.0 and Twitter downtime

A place in the SERPs Google got onto the property ladder this week, launching its..
June 14, 2010

theEweekly Wrap - Google, Apple and FourSquare

Lick of paint Google annoyed nearly everyone in the SEO industry this week after revealing a..
June 8, 2010

Search engine results celebrities

Yahoo announced today that they have signed up international football icon David Beckham for a new..

June 4, 2010

theEweekly Wrap - World Cup, YouTube, Mobile marketing

SEO Africa World Cup A new study from Hitwise has revealed the extent of World Cup fever in..
May 27, 2010

theEweekly Wrap - Paid links, Facebook and Apple

Pay war Google got its war paint on this week in response to the news that a major UK..
May 13, 2010

A (broad) match made in heaven: Google lends another helping hand to marketers

Always keen to work with online advertisers to improve its search engine, Google has announced..

May 6, 2010

Ten Downing Tweets: General Election 2010 goes online

The Digital Debate, The Online Battleground... this is the year that search, social media and..

April 26, 2010

Nexus One UK launch imminent

It may have fallen off the radar somewhat in recent weeks but the Google phone is about to..

April 23, 2010

theEweekly Wrap - Google, Mobile Marketing, Apple

Spiderwebs A Google Webmaster Help thread has shed light on how often the search engine's..
April 23, 2010

Facebook v Google - Clash of the Titans 2.0

The internet is buzzing with the latest news from the f8 conference in San Francisco. Mark..

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April 22, 2010

Google's Guide to URL Removal

Following on from my news story on the main site this morning about the Google Government..

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April 21, 2010

A guide to iPad ads on Google

The iPad is the biggest product launch of the last few years. Google is the biggest provider of..

April 16, 2010

theEweekly Wrap - Webmaster Tools, Chirp and Webby Awards

Google helps SEO Google gave the SEO world goose bumps this week as it upgraded its Webmaster..
April 16, 2010

Webmaster Tools receives Top Search Queries upgrade

This week saw a major upgrade to the Top Search Queries section of Google’s Webmaster Tools,..

April 9, 2010

theEweekly Wrap - Bebo, The Telegraph and Apple's iAd

Bebo bye-bye Bebo, the struggling social media network, is in danger of being closed down..
April 1, 2010

theEweekly Wrap - MySpace, marketing and internet privacy

Don't stop believing Flagging social network MySpace has teamed up with hit US drama Glee in..
March 25, 2010

theEweekly Wrap - Google and China, Twitter spam and Yahoo mobile

Google's gamble Google followed through on its threat to stop censoring results from the..
March 19, 2010

theEweekly Wrap - Manchester Masters, Foursquare and Facebook

Sorry to see you McC-leave Today marks the departure of Rick Roberts and Emily McCleave, the..
March 12, 2010

theEweekly Wrap - Nobel prize, Bing advert and Twitter

Noble undertaking The internet may be the next winner of the Nobel Peace Prize after it was..
March 11, 2010

Boom time for Bing

Believe it or not, it has been nine long months since the launch of Bing. Microsoft launched the..

March 5, 2010

theEweekly Wrap - Facebook's billions, Welsh anger and the ASA

Fun with facts and Facebook Facebook made headlines this week after it was estimated the firm..
February 26, 2010

theEweekly Wrap - SEO Manchester, Microsoft and Facebook

SEO Manchester Digital professionals gathered this week for the monthly Manchester SEO meet..
February 18, 2010

Facebook, LinkedIn or Twitter?

Social media is clearly high on the agenda over at Google. In the last few days alone, Google..

February 12, 2010

theEweekly Wrap - BBC, Buzz and Bing

Hootsuite Edwards Peter Horrocks, the BBC's director for global news, has demanded..
February 8, 2010

Google Street View awards: theEword verdict

The shortlist for the best streets in the UK was unveiled today, courtesy of Google Street View...

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January 29, 2010

theEweekly Wrap - Manchester SEO, Twitter trends and Yahoo revenue

Studying Manchester SEO A Manchester SEO course has opened in the region. The SEO, PPC and..
January 22, 2010

theEweekly Wrap - Haiti, Apple search engine, paywalls and Bill Gates

Internet donates for Haiti disaster The internet rallied in support of the victims of the..
January 15, 2010

theEweekly Wrap - US spelling, market share and China

World War Z Bing and Google came into the firing line this week as both companies began..
January 13, 2010

The 5 hottest gadgets in 2010

Here at theEword, we like to keep tabs on the very latest advances in technology. Without doubt,..

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January 8, 2010

theEweekly Wrap - Google Caffeine, Facebook and the Nexus One

Groundhog January The new year has kicked off - much as 2009 did - with a Google PageRank..
January 6, 2010

Nexus One Google's take on online retail

No prizes for guessing what's the big story of the week. Yesterday, Google finally lifted the..

January 4, 2010

Online marketing goes offline - search engine advertisement

Each of the three leading search engines engaged in multi-million pound advertising campaigns..

December 30, 2009

theEyearly wrap - SEO and social media review 2009

January A Google PageRank update in the last week of 2008 caused repercussions into 2009,..
December 18, 2009

theEweekly Wrap - Mashable, Google and Bing

Cashing in on Twitter Pete Cashmore, founder and CEO of social media blog Mashable has been..
December 7, 2009

Google site performance launches in Webmaster tools

Keen-eyed webmasters may have spotted a brand-new feature in the Google Webmaster tools recently..

November 27, 2009

theEweekly Wrap - The Guardian, Meerkats and BBC SEO

Guardian of news The team at Guardian.co.uk had something to celebrate this week as the..
November 25, 2009

The power of pictures

Display advertisers will tell you there's nothing quite like an image to convert browsers into..

November 20, 2009

theEweekly Wrap - Twitter, Yahoo slump and Google Analytics Intelligence

Twitter goes commercial Twitter has hit the headlines with its plan to introduce paid-for..
November 18, 2009

Google Analytics Intelligence gets proactive

Google Analytics has started highlighting major changes in traffic patterns. A new tool, Google..

November 13, 2009

theEweekly Wrap - New Bing features, Google court case and paid online news

Bing's busy week Microsoft search site Bing announced a raft of changes this week. Aside from..
November 11, 2009

Google Caffeine out of the sandbox

Google Caffeine is on the verge of being rolled out for real searches.

November 6, 2009

theEweekly Wrap - Social age, MSN revamp and Sesame Street goes Google

Demographic principals New research has revealed the average age of social networking users...
October 23, 2009

theEweekly Wrap - U2Tube, MCR Blog Awards and Twitter's Google deal

bird eating spiders Bing and Google will begin displaying results from Twitter in search..
October 22, 2009

Google shakes up listings for new test

Google works in mysterious ways. When the search engine isn't trialing an algorithm to spider..

October 13, 2009

Google Wave - theEword verdict

theEword copywriter Tom Mason explores Google Wave

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October 12, 2009

Could online ads save newspapers?

Traditionally, news has always been supported by advertising. Newspapers worked on the..

October 2, 2009

theEweekly Wrap

Bing not a good sharer

September 28, 2009

Eleven things you probably didn't know about Google

Google marked its 11th birthday yesterday. To celebrate, theEword reveals 11 facts you probably..

September 25, 2009

SEO Lessons from history

SEO marketers make a living from predicting the future. What keywords will trend in the coming..

September 25, 2009

theEweekly Wrap 25 September 2009

A sideways look at the internet

September 23, 2009

How ad networks can regain our trust

Online advertisers deserve better protection from the likes of Google, Yahoo and Microsoft,..

September 21, 2009

Google tweak reveals the hidden mysteries of sitemaps

Adrian Mursec, senior developer at theEword, writes about the latest change to Google Webmaster..

September 11, 2009

theEweekly Wrap 11 September 2009

Support from the news stands

September 10, 2009

PPC and online marketing strategies - theEword Academy

theEword online marketing manager Mark Baker looks at how to effectively use language in..

September 4, 2009

theEweekly Wrap 4 September 2009

A candle on Chrome's cake

September 3, 2009

How Google ranks websites - theEword Academy

SEO copywriting employee Tom Mason explains how Google orders websites in search results pages.

September 3, 2009

Blogging: An emerging sector for digital marketers

Blogging is so ubiquitous today that it’s easy to forget how recently it all began. This month..

August 28, 2009

theEweekly Wrap 28 August 2009

Download the cheerleader, download the world

August 25, 2009

The search repercussions of Bing's Wolfram Alpha linkup

Bing has apparently been given permission to use structured data from Wolfram Alpha, which could..

August 19, 2009

The Great Google UK SERPs Debate

Google joins row over irrelevant SERPs

August 17, 2009

theEword Academy - Using Google Local

theEword marketing assistant Holly O'Boyle examines how a business can use Google Local to..

August 11, 2009

Search space race kicks off

theEword SEO copywriter Tom Mason highlights the growing shift towards real-time search.

August 7, 2009

theEweekly Wrap 7 August 2009

Sites under siege

August 4, 2009

Microsoft-Yahoo and what it means for SEO

So it finally happened. The worst kept secret in SEO - that Yahoo and Microsoft will join..

July 31, 2009

theEweekly Wrap 31 July 2009

Premier tweets

Tottenham Hotspur footballer Darren Bent is facing disciplinary proceedings..

July 12, 2009

theEweekly Wrap 12 July 2009

Chrome Collaboration

June 15, 2009

Google SERPs up a curve ball

Last week's change in Google's UK search results is still the subject of much debate in the SEO..

May 29, 2009

theEweekly Wrap 29 May 2009

Microsoft announces new search engine

May 22, 2009

theEweekly Wrap 22 May 2009

Mistaken identi-tweets