Social media is a great way to engage with your target audience, increase brand awareness and..
Paul Hirst, Sports Reporter for The Times, gives a fascinating insight into what makes great PR,..
“I can’t see the value of this outreach activity.” How many times have you heard this sentence?..
PR is a great way to establish yourself in the media, promote your brand and build long-lasting..
First off, you’re probably thinking..
As a starter for 10, let's circle back to the actions from our last catch up and..
Google rolls out change to local search algorithm
A research study from the Data Science Team at Moz has sparked a lively debate, after suggesting..
The past year has seen Google+ step out of the shadows of..
"Why do we need to understand Google?" is the question I ask in almost all of the training,..
A flying start to 2013 travel searches
Google+ champions photos
There are two inevitabilities in life: death and taxes, so for job security start an undertaking..
Black Friday ensures shopping searches
November 2012 has seen a flurry of discussion about mapping applications for smartphones, with..
Looking beyond the short term
Kate's misfortune magnified by search surge
Bing banishes its chequered history
Handy search tools and features
Social media milestones
Streamlining vs scattergun
Google+ Local, the search giant's latest major innovation, was launched at the end of May 2012.
Many online marketers have been nervously checking search rankings ever..
I no longer ask people whether they have a smartphone. Instead I ask, 'do you have an iPhone, or..
Visibility is everythingA recent study has revealed that internet encyclopedia Wikipedia appears..
Is Google+ better than Facebook?
We look at who ranked where for the term 'Royal Wedding'
Knowing how to pitch your press release by email is a vital skill for any press officer...
Yahoo announced today that they have signed up international football icon David Beckham for a new..
Always keen to work with online advertisers to improve its search engine, Google has announced..
The Digital Debate, The Online Battleground... this is the year that search, social media and..
It may have fallen off the radar somewhat in recent weeks but the Google phone is about to..
The internet is buzzing with the latest news from the f8 conference in San Francisco. Mark..
Following on from my news story on the main site this morning about the Google Government..
The iPad is the biggest product launch of the last few years. Google is the biggest provider of..
This week saw a major upgrade to the Top Search Queries section of Google’s Webmaster Tools,..
Believe it or not, it has been nine long months since the launch of Bing. Microsoft launched the..
Social media is clearly high on the agenda over at Google. In the last few days alone, Google..
The shortlist for the best streets in the UK was unveiled today, courtesy of Google Street View...
Here at theEword, we like to keep tabs on the very latest advances in technology. Without doubt,..
No prizes for guessing what's the big story of the week. Yesterday, Google finally lifted the..
Each of the three leading search engines engaged in multi-million pound advertising campaigns..
As reported this morning in theEword news, Google has launched a dedicated browser size tool...
Keen-eyed webmasters may have spotted a brand-new feature in the Google Webmaster tools recently..
Display advertisers will tell you there's nothing quite like an image to convert browsers into..
Google Analytics has started highlighting major changes in traffic patterns. A new tool, Google..
Google Caffeine is on the verge of being rolled out for real searches.
Rupert Murdoch, owner of News International, has been known for his occasional outbursts...
Google works in mysterious ways. When the search engine isn't trialing an algorithm to spider..
Rock the vote
theEword copywriter Tom Mason explores Google Wave
Traditionally, news has always been supported by advertising. Newspapers worked on the..
Get the party started
Bing not a good sharer
Google marked its 11th birthday yesterday. To celebrate, theEword reveals 11 facts you probably..
SEO marketers make a living from predicting the future. What keywords will trend in the coming..
A sideways look at the internet
Online advertisers deserve better protection from the likes of Google, Yahoo and Microsoft,..
Adrian Mursec, senior developer at theEword, writes about the latest change to Google Webmaster..
Support from the news stands
theEword online marketing manager Mark Baker looks at how to effectively use language in..
A candle on Chrome's cake
SEO copywriting employee Tom Mason explains how Google orders websites in search results pages.
Blogging is so ubiquitous today that it’s easy to forget how recently it all began. This month..
Download the cheerleader, download the world
Bing has apparently been given permission to use structured data from Wolfram Alpha, which could..
Google joins row over irrelevant SERPs
theEword marketing assistant Holly O'Boyle examines how a business can use Google Local to..
theEword SEO copywriter Tom Mason highlights the growing shift towards real-time search.
Sites under siege
So it finally happened. The worst kept secret in SEO - that Yahoo and Microsoft will join..
Tottenham Hotspur footballer Darren Bent is facing disciplinary proceedings..
Last week's change in Google's UK search results is still the subject of much debate in the SEO..
Microsoft announces new search engine
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