Let’s start with the Why. theEword is an agency driven by technology. From the way that we work together as a team to the channels that we use for our clients and the insight that we generate and analyse, technology powers our thinking and doing. We’re not alone in this approach. All agencies are driven […]
Read MoreGeneration Z are expected to make up 40 per cent of the global population – and have 44 million dollars in buying power – by 2020, so it’s little wonder that interest in the demographic is growing, especially among marketers. Data from Meltwater shows that at the start of this year, ‘Generation Z’ was talked […]
Read MoreWe’ve asked our friends at Property Division to write this guest post about the evolution of property marketing. In days gone by, marketing property for sale or rent was pretty simple and could be handled with a few notices or in the safe hands of your local estate agent. Things have changed a lot since […]
Read MoreThe rise of new technologies, the sporadic nature of the markets, and the shift in consumer values are all playing their part in the evolution of product marketing. This is particularly true of the property industry, where a competitive market and picky consumers are creating new challenges for the marketing managers who are tasked with […]
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