Paid Media Executive
Title: Paid Media Executive
Hours: Full-Time, Permanent
Location: Hybrid - Northern Quarter, Manchester
Salary: £26,000 to £30,000 per annum
THEEWORD
We are a people-centric organisation that strongly believes that our success begins with the wellbeing and growth of our team. That’s why we focus on creating a healthy work-life balance, offering real opportunities for growth, and building a culture where you can truly thrive. If you’re looking for a place where you’re more than just a job title, where your ideas matter and your development is a priority, you’ll feel right at home here.
We’re creating a world where everyone can find their place. We help property companies increase leads, fill beds, generate footfall and sell homes, with the vision to be the #1 global digital strategy agency for property companies. We do this by using marketing intelligence and audience insights to deliver high-performing digital marketing strategies.
We work with clients who value the way we work, not being afraid of experimenting with new ideas and tactics to get the best results, and who see us as an extension of their team.
THE ROLE
You’ll work closely with our paid media team, digital marketing managers, and senior digital marketing managers on our client accounts. We run a mix of critical BAU campaigns and exciting creative-led campaigns that lean heavily on paid search and social.
Our client's campaigns can be local or global; we’re active in multiple territories and across multiple languages. It’s interesting, challenging and every day is different. If you’re ambitious, a self-learner and want to take on a role with a clear career path then this could be a great fit for you.
You’ll already have a solid foundation in paid media across multiple channels but you’ll be looking to take things to the next level. You’ll feel as comfortable engineering high performance in Google Ads as launching a TikTok ads campaign.
THE DAY-TO-DAY
- Optimising campaigns to improve performance; getting stuck into the data behind a campaign, and pulling information from multiple sources to find the opportunities and the solutions.
- Communicating/ presenting internally (to your colleagues) and externally (you may occasionally need to attend client calls) on campaign activities and performance.
- Generating new ideas: whether it’s an approach, a format or a creative, our clients love and support innovation and change.
- Ad & Campaign Build: Building out campaigns and ads for our clients in-platform according to ad plans.
- Audience Research: Conduct research to understand target audiences and their behaviours.
- Search Terms Reporting: Generate and analyse reports on search terms to optimise campaigns.
- Policy Issue Solving: Assist in identifying and resolving policy-related issues in advertising campaigns.
- Software Integrations: Set up and manage integrations using tools such as Zapier and Power My Analytics to automate workflows.
- Report Commentary: Provide insightful commentary on campaign performance reports.
- Negative Keyword Analysis: Identify and manage negative keywords to improve campaign efficiency.
- New Keyword Opportunities Research: Research and suggest new keyword opportunities for campaign expansion.
- Audience Management: Help manage and segment audiences for targeted marketing efforts.
- Bid Adjustments: Assist in making bid adjustments to optimise ad spend and performance.
- Ad Copy Creation: Write compelling ad copy to attract and engage audiences.
- Ad Design: Support in designing visually appealing ads.
- Spend Checks: Monitor and report on weekly ad spend to ensure budget compliance.
- Ad Analysis: Analyse ad performance and suggest improvements. Evaluate ad placements to ensure optimal reach and performance. Analyse the performance of ads based on location data to optimise targeting.
- Competitor Keyword Research / Keyword Gap: Conduct competitor keyword research and identify keyword gaps.
ABOUT YOU
Essentials:
- At least two years in a role where Paid Media was your primary responsibility, ideally in an agency environment with multiple clients under your control, and ideally working with a mixture of high-spending clients (£1m+/year spend) and smaller, niche clients.
- Proficient in managing and optimising paid social and paid search campaigns across platforms including Google, Microsoft, Meta, and TikTok Ads.
- Excellent ability to take briefs and turn them into ideas and moments that clients - and their customers - will love, drawing on your own strengths and those of your colleagues.
- Highly organised, with amazing written and verbal communication skills and a love of working with and being around people.
- Strong analytical skills and attention to detail, coupled with a basic understanding of digital marketing principles.
- Proficiency in the Google Suite (Sheets, Docs, Slides) is required.
- An eagerness to learn and grow in the digital marketing field will set you apart as an ideal candidate.
Desirables:
- Google Ads certification
- Creative skills or experiences; Canva, Photoshop for asset creation.
THE PERKS
Hybrid Working: work in the office when you want, but work remotely when it’s more productive. All we ask in return is for you to be in the office at least 2 days a month and when required for client face-to-face meetings.
Flexitime: Start between 08:00 to 09:00 and finish between 16:30 to 17:30; for an early dart on a Friday this is 16:00 to 17:00!
Annual Leave: 31 days including bank holidays and Christmas, plus your birthday off after 1 year's service and an additional day's holiday for every year you’re part of our team, up to an additional 20 days!
Health and Wellbeing: we have trained Mental Health First Aiders and access to an Employee Assistance Programme (including counselling, occupational health, and more.)
Training and Development: we offer constant training and development opportunities to all of our team members.
Social events: we organise quarterly social events for the team to celebrate their hard work. To respect employees' work-life balance, these aren’t mandatory to attend.
