Impactful in-feed advertising that gets noticed and drives down CPAs Promoting relevant content and ads in people's social media feeds is a great way of building awareness - and conversions. Think how powerful the results could be if you work with an agency that lives and breathes audiences.
The world of social media revolves around audiences: different sets of people, grouped together by common characteristics such as their age or location. As an agency which puts audience discovery and profiling first, we've learned how best to deliver social success for clients.
Successful paid social advertising relies on showing the right messages, to the right groups of people, at just the right time. How can you expect to do this if you haven't spent the time getting to know them? Too many suppliers think it’s a case of uploading some Facebook ads and hoping for the best. Not us.
We have a proprietary approach to feeding the results of discovery into the audience-build phase, communicating all of the little details that might be the difference between success and game-changing success.
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