Paid Search (PPC).

Dominance of search results with full control over content, delivering significant ROIs Paid search results are your route to quick, profitable customer acquisitions, but some brands fail to harness the full power of PPC. Don't let that be you.

Our Expertise.

Our proprietary audience discovery and profiling process feeds perfectly into PPC, where segmentation of markets and messaging is key to success. You wouldn't hit all types of customers with the exact same sales message elsewhere, so you shouldn’t in paid search.

We use the outputs of our deep dive discovery work to build distinct campaigns and campaign groups, with ad creative that is hyper-optimised to drive the best results. The more specific you are in targeting and messaging, the more revenue will start to flow in from PPC.

Unlike some, we also take a detailed view of your buying journey and develop messaging for each of the stages, with our PPC experts making continual optimisation decisions in the pursuit of better clickthrough rates, higher conversions and lower CPAs.

We Know Paid Search (PPC).

We've successfully managed budgets from £1k to £250k per month for national and international businesses, across sectors such as property, retail, gaming, leisure and consumer brands. We've honed our hands-on, commercially informed process to deliver transformative ROIs for our clients.

We're Google Ads certified experts

Qualifications are important. You wouldn't take your car to an untrained mechanic, so why do so many marketers entrust the technical management of PPC to practitioners who aren't fully skilled-up?

Training and development is baked into our ethos as an agency. All of our teams have key qualifications in their areas, with our PPC team being certified across all major platforms, including Google Ads, the biggest paid channel of all. Indeed, our close relationship with Google puts us among the agencies first to hear about new training opportunities.

Working with qualified experts gives you access to the finest PPC management, built on utilising the latest cutting-edge features and tactics. Combine that with the commercial understanding of our specialists, and it's the complete paid search solution.

Campaigns based on your commercial priorities

One of the founding values of our agency was commercial-mindedness and, as an owner-led organisation, we have an innate understanding of commercial needs and the true impact our work has.

No matter the discipline, we always optimise our work in line with your business objectives and commercial goals. The especially the case in PPC, where the challenge most often is to acquire customers at a cost lower than their value. In other words, deliver a profitable CPA.

If your priorities change - maybe you need a high volume clicks campaign to promote a new launch - we'll adapt accordingly. And we'll always frame our reporting in terms of our work’s contribution to your business performance.

Our Google certification leads to better results

How often have you found out about a new feature of Google Ads by reading about it online rather than finding out from your supplier? This never happens to our clients. Our close relationship with Google means we are always first with the news and the latest ways of using PPC to drive better results.

We also benefit from having a team of passionate PPC specialists, who make a point of exploring and testing every Google Ads feature and how they can benefit client campaigns. Rest assured if there’s a PPC tactic or trick available to us, we'll put it to use for you.

Humans, not robots, are in charge of our campaigns

Some agencies will put your PPC performance in the ‘hands’ of automated software, leaving results to the algorithm. We prefer the human touch. All of our campaigns are managed hands-on by real people, with years of experience in making the sort of commercial decisions that result in game-changing ROIs from paid search.

Sure, this might make us slightly less profitable as an agency, but we'd rather take that hit and pass on the benefits - contextual decision-making, creative innovation, the ability to actually pick up the phone and speak to you as a client - of human PPC management to our clients. A robot will never understand your challenges like we do.

We're not anti-tech, by the way - far from it! We use a range of solutions across our business, and we even help clients to build their own, in our incubator lab. We just prefer to entrust commercial campaign management to our team of experienced pros.

Nosotras hablamos francés, español y más

Through our years of working across different international markets and territories, we've assembled a team of multilingual PPC specialists. We speak French, Spanish and many more languages - natively - making our paid search translation service the best there is.

PPC translations are vital if you're working across markets such as EMEA, where local and regional paid search optimisation is a key facet of success. Having ad copy written by native speakers of the language means you get accurate, impactful ads no matter the language.

Multilingual PPC managed by native speakers also benefits from the minor cultural tweaks required across territories - the knowledge of how different countries use the internet, how they buy things - that you don't get with other suppliers or software.

Let's talk about how we can help you

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The brands we've supported.

Latimer logo Glen Dimplex logo Merlin logo Essential Living logo Young LDN logo Manchester University logo Sage logo MMU logo The Student Housing Company logo Atkins logo Teapigs logo Aspro Parks logo Bruntwood logo LPC living logo Mears logo homes4u logo dwell logo Princes logo FEC logo Fike logo Genting logo Calm logo IGT logo Ecolab logo Parasol logo

Our latest research.

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Setup a thirty minute introduction call with one of our team. We'll tell you more about theEword and our approach, and we'd love to hear more about your business.