Our approach to paid advertising drives visitors at all stages of the funnel. Online advertising isn't just a way to find new visitors to convert today: used properly, the right paid media can motivate awareness, consideration and purchase intent throughout the funnel.
Combining PPC, paid social and online display into a paid media offering is somewhat standard, but what is novel about our approach is the fluidity, and ingenuity, with which we manage tactics and budgets across all channels.
Viewing your paid media channels as one, being able to quickly shift budgets accordingly, allows us to focus on the most important metric: ROI. This approach means we run your campaigns like we're part of your in-house team, sharing your commercial priorities and goals.
We utilise our skill in identifying and building audiences to produce enormously detailed paid media campaigns, tweaking messaging, creative and targeting, while making full use of the tactics and features at our disposal, to deliver awareness and conversions across the whole sales funnel.
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