Paid Media.

Our approach to paid advertising drives visitors at all stages of the funnel. Online advertising isn't just a way to find new visitors to convert today: used properly, the right paid media can motivate awareness, consideration and purchase intent throughout the funnel.

Our Expertise.

Combining PPC, paid social and online display into a paid media offering is somewhat standard, but what is novel about our approach is the fluidity, and ingenuity, with which we manage tactics and budgets across all channels.

Viewing your paid media channels as one, being able to quickly shift budgets accordingly, allows us to focus on the most important metric: ROI. This approach means we run your campaigns like we're part of your in-house team, sharing your commercial priorities and goals.

We utilise our skill in identifying and building audiences to produce enormously detailed paid media campaigns, tweaking messaging, creative and targeting, while making full use of the tactics and features at our disposal, to deliver awareness and conversions across the whole sales funnel.

We Know Paid Media.

PPC search ads, paid social, display and native advertising: we've used our novel approach to deliver significant returns on key channels and through paid media as a whole for clients across the UK and throughout the world.

We know how to get the best out of each channel

On social media, advertising opportunities come in all shapes and sizes. Facebook feed ads, YouTube TrueView, sponsored Twitter posts: if you can think of a location on social, you can probably stick an advert there.

We know all of the advertising opportunities that are available on social media (and some of the ones that are soon to be launched, too) and, crucially, how to get the best out of all of those opportunities, to deliver more than the required return.

Re-using creative and messaging across different platforms is a no-no, so work with an agency who understands audiences and networks and will work with you to exploit the nuances of both.

We're Google Ads certified

As paid media is such an integral part of what we do as an agency, we've gone out of our way to build up experiences and qualifications in that area. We think it’s important clients have an agency they can trust to run paid media using the very latest knowledge and techniques.

All of our teams have key qualifications and certifications in their practice areas, with the paid media team certified across major advertising platforms including Google Ads. Our agency’s close relationship with Google means we are often invited for briefings and training sessions when the search engine launches new products or features.

By choosing to work with qualified paid media experts, you're gaining access to an outstanding level of management, built on years of experience and training. When you add that to the commercial nous and decision-making abilities of our teams, your paid media is in safe hands.

Stay on top of new paid media tactics

Our status as a Google-accredited paid media supplier is important. Why? Because Google Ads, and the Google Display Network, are two of the biggest drivers of success for our clients. Staying across changes there means we're always first to know about new developments.

we're among a group of agencies who regularly get to spend time with Google, learning about new features and how they might benefit client campaigns. For some new products, we're given access as testers, meaning your account could be among the first to benefit globally from a new feature.

you'll never find out about changes that impact your paid media (or any other facet of your campaign, for that matter) by reading about it online before hearing from us.

Ad content created by trained copywriters

One of the most exciting and fruitful opportunities provided by paid media is the ability to sponsor content on social media channels. This means users see a piece of your branded content in their feeds while browsing.

Naturally, this content has to make a good impression. That’s why our social media ads and content are produced by the same experienced copywriters and journalists who create the rest of your content. Our team has years of experience in creating short and long form content for UK and international brands.

Quality is assured, impact is maximised, and you never have to worry about damage to your brand equity caused by errant adverts online.

We optimise for your goals and maximise return

Successful paid media campaigns can have performance metrics ranging from impressions through to conversions, but we always align our reporting with your priorities, and tailor it to focus on the management information you need to share internally.

Whether you're using paid media for awareness campaigns or to drive conversions, we'll be working hard to provide the required return and acquire customers at a profitable rate. We know that our success is ultimately judged by our work’s contribution to your bottom line, so we won't clutter your view of this with ancillary details.

Let's talk about how we can help you

Work With Us

The brands we've supported.

Latimer logo Glen Dimplex logo Merlin logo Essential Living logo Young LDN logo Manchester University logo Sage logo MMU logo The Student Housing Company logo Atkins logo Teapigs logo Aspro Parks logo Bruntwood logo LPC living logo Mears logo homes4u logo dwell logo Princes logo FEC logo Fike logo Genting logo Calm logo IGT logo Ecolab logo Parasol logo

Our latest research.

Have an informal conversation with one of our marketing experts.

Setup a thirty minute introduction call with one of our team. We'll tell you more about theEword and our approach, and we'd love to hear more about your business.