Join Our Webinar

Fewer Leads, No Excuses
Bulletproof Your Property Marketing in 2026

When every lead matters, every stage of your marketing has to work harder. Join us for practical strategies to improve conversion without increasing spend.

Tuesday 25th August | 11:00 BST | Free
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your Speakers

Al Mackin

Director & Founder,
theEword
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Kai Williams

Senior Creative & Campaign Lead,
theEword
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Why Join?

It's a hard time to be selling homes.

Demand has slowed, leads are thinner on the ground
and most developers are being asked to do more with a tighter budget.

What's interesting is that some developers are still selling well through all of this.
The developers who are winning right now aren't the ones just spending more,
they're also the ones spending smarter. They've got better at holding on to the
leads they already have and following them all the way through.

In this 30-minute session, Al and Kai will give an honest read on where the market actually is in 2026, alongside practical ways to strengthen your marketing,
improve conversion and make your budget work harder.

Because when leads are harder to come by,
every single one of them has to count.





Bricks & Clicks Agenda

The State of the Nation

A clear view of where the residential property market stands in 2026, what's changed and what today's conditions mean for developers.

How Developers Win With Less Demand

Explore how successful developers are improving results by getting more from the demand that's already there rather than simply chasing more leads.

Covering Every Stage of the Funnel

Discover how awareness, nurturing and sales activation work together to move buyers from first interest through to reservation.

Bulletproofing Your Marketing

Review the practical checks that strengthen marketing performance, from response times and call tracking to sales handovers and follow-up processes.

Five Ways to Spend £1,000 and Make a Difference

Take away five practical, low-risk ideas that can improve marketing performance without needing a bigger budget.

Live Q&A Session

Get direct answers to your property marketing questions from Al & Kai.

What you'll Take away

Practical ways to improve conversion across every stage of the customer journey without increasing your marketing budget.
A clearer understanding of where opportunities are being lost and the steps you can take to protect every enquiry.
Five immediately actionable ideas you can test to strengthen marketing performance in today's market.